Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Tue, 24 Feb 2004 13:43:45 GMT
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Viewed:
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520 times
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In lugnet.general, Jeff Barnas wrote:
Here is the text if you don’t want to sign-in to read it:
FEBRUARY 2004
ISSUE 16
A Gray Area?
INSIDE THE LEGO SET BOX -- During the last couple of months, adult LEGO fans
have expressed their interest about the brick color change, which you can see in
some 2004 LEGO sets.
From comments made by adults on LUGNET.com it is apparent that many fans do not
think that the new colors match the old colors they have been collecting for
years and they would prefer to have both the new and the old colors.
LEGO Design Manager Dorthe Kjaerulff had this to say: “We have been aware of the
reactions on LUGNET. We have implemented the new colors to give better support
to the LEGO brand and the basic LEGO colors and I am sure that the new colors
will appeal to the consumers in general.”
She adds that even though she acknowledges the concern shown by the LEGO fans,
it has not been possible to take all consumer reactions into consideration when
planning these kinds of changes. The new colors have been tested with very
positive results among families in Germany and USA, before the final decision
about the color change was made.
She also adds that it would be very expensive for LEGO Company to have bricks in
both the old and the new grey colors.
What do you think? Do you miss the old gray bricks? Go to the message boards and
let us know!
end of article
Too bad the ‘message boards’ link isn’t working....
My favorite quote: “it has not been possible to take all consumer reactions
into consideration”. Sounds to me like ‘corporate speak’ for “oops, we never
even thought about what our most loyal fans might think...”
<sigh>
JohnG, GMLTC
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Message has 1 Reply:
 | | Re: Article text
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| (...) What a bucket load of %$#*... Sounds like someone had her mind made up before the project was off the drawing board. (...) Translation: I've made up my mind dammit...now go along with the program. (...) Load number 2... It's been tested over (...) (20 years ago, 26-Feb-04, to lugnet.general, FTX)
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