Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Thu, 26 Feb 2004 13:47:05 GMT
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Viewed:
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595 times
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In lugnet.general, Ken Nagel wrote:
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Load number 2... It’s been tested over and over again that consumers like
warmer colors (ie. no blue cast) which is why all the Lego stores use warm
lighting. I’d like to know how the room was lit when they tested this as it
would drasticly skew the test subjects color perception.
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Nah, I doubt it was the lighting so much as the questions they were asking.
Warmer colors are more likable and inviting, but cooler colors are, well,
cooler; they’re perceived as newer, more high-tech, and exciting. I’m trying to
find the post where somebody transcribed the questions from a Lego marketing
survey a couple of days ago, but I seem to remember that “coolness” was the
overriding factor being measured (Is this toy cooler than your other Lego toys?
Is it cooler than your friend’s toys? etc.).
This coolness-worship is probably a result of everyone buying so much Bionicle.
Come on, don’t tell me you didn’t know it was wrong.
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She also adds that it would be very expensive for LEGO Company to have
bricks in both the old and the new grey colors.
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Ok this takes the cake. How stupid do they think we are!?!?!? It would be no
more expensive to produce grey and bley than it is to produce bley and pink
or any other of the multitude of colors that have come along lately.
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The difference being, if you spend the money making bley and pink, the customer
sees two separate colors and gets excited. If you spend the money to make bley
and gray, 95% of your customers see only one color anyway, so you might as well
never have spent the extra money at all. (The same argument is true for
replacing Lego ABS with Mega-Bloks-like PVC, which is why I think we’re seeing
so many new Lego elements in the substandard-grade plastic lately.)
But I think the production expense is the least of their worries, the biggest
hit to Lego’s pocketbook would be the marketing hassle. There’s no easy way to
get the average consumer to know that there are two different grays, and to be
able to differentiate between them when they’re making their buying decisions.
In fact the mere knowledge that there are two incompatible gray colors on the
shelf adds enough extra complication to the consumer’s experience, that it acts
as a deterrent to them buying Lego at all.
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Message has 3 Replies:
 | | PVC (not ABS) parts
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| (...) Wait a minute. I thought I was imagining this. What elements have appeared in cheaper plastic? I thought some of the plastic in the $10 Harry Potter sets with the cheesy cardboard backdrops seemed to be made of cheaper stuff. The sound that (...) (20 years ago, 26-Feb-04, to lugnet.general, FTX)
| | | Re: Article text
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| (...) I know that is a chief deterrent for me right now. I am reluctant to buy sets from late last year that may contain grey because I am afraid they will actually have bley instead. And I have already shipped enough bley back to Lego to hopefully (...) (20 years ago, 27-Feb-04, to lugnet.general, FTX)
| | | Re: Article text
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| (...) She didn't mention marketing she said it would be "expensive" to make both colors. Words mean things... don't try to read into them what's not there. There would be no marketing needed. A given model would use the appropriate color and it's (...) (20 years ago, 27-Feb-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Article text
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| (...) What a bucket load of %$#*... Sounds like someone had her mind made up before the project was off the drawing board. (...) Translation: I've made up my mind dammit...now go along with the program. (...) Load number 2... It's been tested over (...) (20 years ago, 26-Feb-04, to lugnet.general, FTX)
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