Subject:
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Re: LUGNET's mention on LEGO.com---A Gray Area? INSIDE THE LEGO SET BOX
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Newsgroups:
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lugnet.general
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Date:
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Thu, 26 Feb 2004 02:02:38 GMT
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Viewed:
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453 times
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In lugnet.general, Nicolas D'Angelo wrote:
< good speaking snip >
> It's hard to understand how it would be so
> expensive to keep both versions, epecially when knowing how many new and
> probably ugly and irrelevant colors they have introduced over the years.
Yeah, I find this line absurd too! TLC is not understandable anymore, I'm
afraid. I don't buy that excuse! Who are they kidding? If you wanna know, I
don't buy that focus groups thang too. And, what do they mean by "new colors
doing well in Germany and US"?
Let me see if I understand TLC reasoning: "This product don't atract children,
what are we going to do? Get more to the brick? Bring back old themes, therefore
todays adults (that are yesterday kids) may feel willing to buy those to their
kids? Try to feel some gaps in the market, like battle ships for instance, like
our successful adversary is doing? Mmmmm, EUREKA!, let's change a bit some
colors and there you have, we'll start selling tons of Lego. Maybe we'll sell
more if you don't even advertise it, then we get kids by surprise! Great idea,
now we don't have to change nothing else, our product sells are saved because of
the new blues!" (1)
> Isn't
> there more than one red? Or more than one orange?
The words they say and the excuses they give make less and lesser sense... (To
me, at least.)
> Because they can do whatever they judge best and the only thing we can do is
> consume, the terms of any discussion realtive to these issues are always going
> to be absolutely disbalanced.
Absolutely! I think that there isn't really a discussion happening.
Shame on TLC!
(1) I took a bluisj light gray to college and asked about twenty people what
color it was. Aswers were:
11 - blue or bluish;
4 - light blue;
3 - gray;
1 - banana blue;
Paulo Renato
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