Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Fri, 27 Feb 2004 01:40:56 GMT
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Viewed:
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583 times
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In lugnet.general, Mike Rayhawk wrote:
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But I think the production expense is the least of their worries, the biggest
hit to Lego’s pocketbook would be the marketing hassle. There’s no easy way
to get the average consumer to know that there are two different grays, and
to be able to differentiate between them when they’re making their buying
decisions. In fact the mere knowledge that there are two incompatible gray
colors on the shelf adds enough extra complication to the consumer’s
experience, that it acts as a deterrent to them buying Lego at all.
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I know that is a chief deterrent for me right now. I am reluctant to buy sets
from late last year that may contain grey because I am afraid they will actually
have bley instead. And I have already shipped enough bley back to Lego to
hopefully make a point.
If Lego decided to bring back grey (and brown) then I would probably go seeking
some bley since a little bit could come in handy. But until then, I am in my
grey ages...
-Matt :)
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Message is in Reply To:
 | | Re: Article text
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| (...) Nah, I doubt it was the lighting so much as the questions they were asking. Warmer colors are more likable and inviting, but cooler colors are, well, cooler; they're perceived as newer, more high-tech, and exciting. I'm trying to find the post (...) (20 years ago, 26-Feb-04, to lugnet.general, FTX)
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