Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Fri, 27 Feb 2004 09:45:50 GMT
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Viewed:
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609 times
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In lugnet.general, Ken Nagel wrote:
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She also adds that it would be very expensive for LEGO Company to have
bricks in both the old and the new grey colors.
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She didn’t mention marketing she said it would be “expensive” to make both
colors. Words mean things... don’t try to read into them what’s not there.
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Not at all, she said it would be expensive to “have” both colors. She didn’t
mention production either, you just assumed it.
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There would be no marketing needed. A given model would use the appropriate
color and it’s that simple.
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By the very fact that you can propose that with a straight face, I can tell
you’ve never worked for Billund. I can’t even express to you how contrary that
is to the way things are run. To even suggest this would only result in your
having to buy cake for the design floor.
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They recently had a press release touting record number of Harry Potter
castles sold. The most expensive part of this castle is the licencing. They
could have sold many many more just adding to the profit. Instead they have
to re-number the set. Switch things around a bit to try and make it look
“new” and all because of the new color. THAT was expensive!
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They’ve been releasing redesigns of old sets long before the invention of bley.
I mean look at Star Wars. It has nothing to do with a new color, it has to do
with people being more likely to make license-based purchases of toys that have
the word “new” on them.
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Message has 1 Reply:
 | | Re: Article text
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| (...) You're splitting hairs. In order to have them they have to produce them. However you want to split it does not cost any more to have bley and grey than it does to have bley and (any color). The main point should be that while developing bley (...) (20 years ago, 28-Feb-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Article text
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| (...) She didn't mention marketing she said it would be "expensive" to make both colors. Words mean things... don't try to read into them what's not there. There would be no marketing needed. A given model would use the appropriate color and it's (...) (20 years ago, 27-Feb-04, to lugnet.general, FTX)
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