Subject:
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Re: Article text
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Newsgroups:
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lugnet.general
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Date:
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Thu, 26 Feb 2004 07:57:49 GMT
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Viewed:
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577 times
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LEGO Design Manager Dorthe Kjaerulff had this to say: “We have been aware of
the reactions on LUGNET. We have implemented the new colors to give better
support to the LEGO brand and the basic LEGO colors and I am sure that the
new colors will appeal to the consumers in general.”
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What a bucket load of %$#*... Sounds like someone had her mind made up before
the project was off the drawing board.
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She adds that even though she acknowledges the concern shown by the LEGO
fans, it has not been possible to take all consumer reactions into
consideration when planning these kinds of changes.
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Translation: I’ve made up my mind dammit...now go along with the program.
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The new colors have been tested with very positive results among families in
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Germany and USA, before the final decision about the color change was made.
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Load number 2... It’s been tested over and over again that consumers like warmer
colors (ie. no blue cast) which is why all the Lego stores use warm lighting.
I’d like to know how the room was lit when they tested this as it would
drasticly skew the test subjects color perception. As it seems the results were
pre-determind it’s highly likely they could have presented a Lego brick and a
cinder block and come up with results that “prove” people like cinder blocks
better than ABS.
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She also adds that it would be very expensive for LEGO Company to have bricks
in both the old and the new grey colors.
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Ok this takes the cake. How stupid do they think we are!?!?!? It would be no
more expensive to produce grey and bley than it is to produce bley and pink or
any other of the multitude of colors that have come along lately.
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What do you think? Do you miss the old gray bricks? Go to the message boards
and let us know!
end of article
Too bad the ‘message boards’ link isn’t working....
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I’m sure they were working until they found out that they weren’t going to get
the support they were looking for! It seems the cuts that were recently made in
upper Lego managment should be extended to middle managment as well... starting
with a certain design manager!!!!! Perhaps then they could afford to make the
“very expensive” color. -Ken
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Message has 1 Reply:
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| (...) Nah, I doubt it was the lighting so much as the questions they were asking. Warmer colors are more likable and inviting, but cooler colors are, well, cooler; they're perceived as newer, more high-tech, and exciting. I'm trying to find the post (...) (20 years ago, 26-Feb-04, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: Article text
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| (...) Here is the text if you don't want to sign-in to read it: FEBRUARY 2004 ISSUE 16 A Gray Area? INSIDE THE LEGO SET BOX -- During the last couple of months, adult LEGO fans have expressed their interest about the brick color change, which you (...) (20 years ago, 24-Feb-04, to lugnet.general, FTX)
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