Subject:
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Re: Question: Does the market realy want junorization?
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Newsgroups:
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lugnet.general
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Date:
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Thu, 6 Dec 2001 22:19:15 GMT
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Viewed:
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651 times
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In lugnet.general, Allan Bedford writes:
> > In lugnet.general, Stuart Immonen writes:
> > > In lugnet.general, John Neal writes:
> > > > In lugnet.general, Jonathan Wilson writes:
> > > > Lego keeps saying that junorization is what todays video-game kids want
> > > > but is it really true?
> >
> > <snip>
> The success of Bionicle is not the success of LEGO. It is the success of a
> line that is closer to action figures than building bricks. It's a sad day,
> not one to celebrate.
hmm. I don't think anyone is actually celebrating this, although ther does
seem to be a faction that supports savvy market decisions as long as there
is a percieved benefit to them personally. ie: bulk packs, advanced model
sets alongside more... transitory items.
>
> > I agree with this entirely, and my own son, who shares with me tens of
> > thousands of regular (ie stackable, if not rectilinear) bricks, _loves_
> > Bionicles, and has asked for nothing else (lego-wise) for Christmas.
>
> Do I read you correctly? You're saying he's asked for nothing but Bionicles
> for Christmas? Or nothing but LEGO products? If it's the former, then my
> point above is reinforced.
as far as his lego-oriented wish list goes, he has only asked for Bionicles.
He has indeed asked for other things not associated with lego whatsoever.
Now, keep in mind that he already _has_ lego pieces in the five figure
range, and to him, perhaps, one brick is pretty much like another...
however, I stated also that he, perhaps as a wider indicator, has always
been (he's 8 now) interested in 'collecting' unique lego pieces (crystals,
rocks, movie cameras,tools etc) so this is not far off for him.
> > But it's successful, and, generally
> > > speaking, what's good for TLC is good for us.
> >
> >
> > Well, as long as TLC continue to offer traditional bricks in a variety of
> > colours, or sets which use these.
>
> But they aren't. And that's what folks like me are railing against. They
> have produced Bionicles and Harry Potter and Jack Stone etc. etc. at the
> exclusion (or so it would seem) of traditional brick-based sets. As well,
> try to find a simple bucket of bricks on the toy shelves of my local Zellers
> store... it can't be done, and it's less than 4 weeks to Christmas.
Well, I've got to say that buckets are still on store shelves hereabouts (SW
Ontario), and not uncommon. I have no problem orering from S@H for needed
pieces or sets, whether they have a Canadian arm or not. That being said, I
personally don't have much call for more standard bricks myself. I like
Mindstorms, Technic, and the SW advanced models.
> What about your son when he grows up? Will he
> be posting to LUGNET or BIONICLENET?
I undserstand the point you're driving at, but realistically, I doubt the
web will bear much resemblance to its current incarnation. Anyway, I don't
feel there's any lasting value in Bionicle whatsoever, but TLG has parlayed
it into a catchy, desirable toy-- it doesn't take away the desire to build
with traditional bricks any more than Pokémon, and I would stress in fact,
somewhat less. It's a fad toy, which will pass into lego history like wooden
models, Insectoids, and monolegged minifigs.
I was in France recently, and was impressed by the number of Belville sets
available-- nothing like that here, but I don't think the French kids suffer
from lack of building impetus.
> Primo and Duplo are entirely separate lines from LEGO that kids 5 - 7 and up
> can realistically use. They are necessary and I can't imagine someone
> arguing their demise. But lines like Jack Stone that speak down to kids
> with the shallowness of their design... these lines must be replaced with
> more realistic and more brick-based sets. The sooner, the better.
Sure, OK. Jack Stone is a terrible idea from my point of view, too. But if
kids like my son want to _play_ with the characters and accessories on a
simplified setting, _and_get_to_build_too, then I think that's all right.
Then ,when they're ready, they can move onto other lines. I realize you're
railing against the very possibility that other lines may not even exist
later, but I don't see it in such blakc and white terms. I _do_ see TLG
offering other sets, and I think it's greta that they continue to support
their aging marketplace as well as reach out to new, young builders.
I could be wrong-- I hope not.
stuart
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Message is in Reply To:
 | | Re: Question: Does the market realy want junorization?
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| (...) The success of Bionicle is not the success of LEGO. It is the success of a line that is closer to action figures than building bricks. It's a sad day, not one to celebrate. (...) Do I read you correctly? You're saying he's asked for nothing (...) (22 years ago, 6-Dec-01, to lugnet.general)
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