Subject:
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Re: Markets and juniorization
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Newsgroups:
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lugnet.general
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Date:
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Wed, 5 Dec 2001 22:08:32 GMT
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Viewed:
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763 times
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In lugnet.general, Jonathan Wilson writes:
> Lego keeps saying that junorization is what todays video-game kids want
> but is it really true?
My big question: Why does LEGO need today's kids? What if LEGO focused on
being such a good toy for ages 12+ that every teen and adult wanted to build
with it? Not just adults that are currently AFOLS, but everyone! I think that
would be really cool. Is it possible?
Does LEGO really want a market that wants juniorization? :)
Brad
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Message has 3 Replies:
 | | Re: Markets and juniorization
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| (...) Well-- it's not just about money for the Lego Company. It's about their values. I mean, if they found some new super-product that made them more money, would they drop the Lego product and make the new one? Nah. It's just not their particular (...) (23 years ago, 5-Dec-01, to lugnet.general)
| | | Re: Markets and juniorization
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| (...) Better still, why won't LEGO design toys that will *force* kids to use their brains? I am getting sick and tired of having kids so "TV-dependant" that they cannot articulate words properly any longer. (...) Do WE? It is a sociological issue: (...) (23 years ago, 5-Dec-01, to lugnet.general)
| | | Re: Markets and juniorization
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| (...) Not for a nanosecond. Because there are literary 1,000,000s of them (little people) and only 1,000s of us (AFOLs). You do the math. (...) TLC is a business. They just want a *market*. They aren't juniorizing just to be daft-- it is what the (...) (23 years ago, 5-Dec-01, to lugnet.general)
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Message is in Reply To:
| | Question: Does the market realy want junorization?
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| Lego keeps saying that junorization is what todays video-game kids want but is it really true? What we need is an experiment, to prove once and for all if junorization is what the market wants. Take 2 sets, one jr and one representing the best lego (...) (23 years ago, 4-Dec-01, to lugnet.general)
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