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Subject: 
Re: Question: Does the market realy want junorization?
Newsgroups: 
lugnet.general
Date: 
Wed, 5 Dec 2001 17:29:21 GMT
Viewed: 
1623 times
  
In lugnet.general, John Neal writes:
> In lugnet.general, Jonathan Wilson writes:
> > Lego keeps saying that junorization is what todays video-game kids want
> > but is it really true?

<snip>

> I've got to give TLC credit where it is due, because juniorization is working
> very well.  Look at the success of Bionicle-- that is a *totally* juniorized
> line IMO.  For a builder such as I, Bionicle is a nightmare because virtually
> every piece in the line is unusable.

I agree with this entirely, and my own son, who shares with me tens of
thousands of regular (ie stackable, if not rectilinear) bricks, _loves_
Bionicles, and has asked for nothing else (lego-wise) for Christmas.

He has a separate container for minifigs and their acessories, and prefers
to play with them alone on the barest of play surfaces, or once-made and
never-broken-down sets. He likes to _collect_ special pieces, such as
crystals, animals, weapons, cameras and so on. The HP sets are _wonderful_
for this purpose, and I prefer to get him these over Bionicles.

  But it's successful, and, generally
> speaking, what's good for TLC is good for us.


Well, as long as TLC continue to offer traditional bricks in a variety of
colours, or sets which use these.

I think there is a market, say age 14 and up, who would want highly detailed
sets like the SW x-wing, tie interceptor, and blockade runner, or the
technic supercars for instance. When I hit that age, the first of the
technic cars were coming out, and, even though I didn't get any (darn you,
my parents), it lkept my interest in the toy high.


> It's not a question of what a broad sampling wants. Do you *want* Primo or
> Duplo?  *Personally* I don't, but should I be calling for its demise?  Of course
> not, because it has a niche (of which I happen to not be a part).

I agree here, too. I believe getting kids interested in the building process
early makes them life-long builders. My son builds MOCs tentatively, but I
don't think he'll ever _stop_ at this point.


<snip>

stuart



Message has 1 Reply:
  Re: Question: Does the market realy want junorization?
 
(...) The success of Bionicle is not the success of LEGO. It is the success of a line that is closer to action figures than building bricks. It's a sad day, not one to celebrate. (...) Do I read you correctly? You're saying he's asked for nothing (...) (25 years ago, 6-Dec-01, to lugnet.general)  

Message is in Reply To:
  Re: Question: Does the market realy want junorization?
 
(...) But you just said yourself why juniorization is here-- because of video game kids with short attention spans. So your little experiment should be *against* a video game (use any LEGO set you want. The idea is to get the kid *playing* with the (...) (25 years ago, 5-Dec-01, to lugnet.general)

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