Subject:
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Re: Question: Does the market realy want junorization?
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Newsgroups:
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lugnet.general
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Date:
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Wed, 5 Dec 2001 21:54:00 GMT
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Viewed:
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618 times
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In lugnet.general, John Neal writes:
> Better yet, take your best LEGO set and put it up against cable TV with a
> remote....
This is really apples and oranges, and isn't worth pursuing. This is like
saying that because I want pornography TLC should test market their bricks
next to a tv with a porn DVD playing on it (late 80s Christy Canyon,
please). Same with the video game comparisons. TLC simply has to accept
that they WILL NOT win over this group with their silly cd-rom games. They
don't get this market because these kids are simply NOT interested in the
product. BTW, it's not either/or anyway -- a kid might like both kinds of
toys at different times in the same way I might have uses for bricks and
pornography at different times.
The question really should be: of children interested in construction toys,
which types of construction toys are they most likely to play with and why?
> I've got to give TLC credit where it is due, because juniorization is working
> very well. Look at the success of Bionicle--
Just keep it in mind that this line is actually the third revision of
throwbots (followed by roboriders), which I think must not have done very
well because they were not only discontinued but found on sale quite quickly
after their respective initial releases.
> I think our needs are being addressed very well by LD. Our best
> hope as AFOLs is to make sure LD does well, because, specifically speaking, if
> LD does well, it is great for AFOLs.
This is probably true, but I'd just like to point out that more and faster
should be on the agenda. Not more and lamer, like salmon colored slopes --
Blech! There's a long way to go if they keep screwing up each subsequent
release with printing errors, window color errors, bent tree errors. Who
wants to buy garbage?
On the plus side, I went to TRU during lunch and discovered the two
rereleased pirate sets in nice full color boxes sitting on the shelves.
This suggested to me that not only did LD rethink their black and white
boxes, they are no longer exclusively selling directly to the customer --
but also through other distribution channels within TLC. Smart.
> They are eyeing the *non-LEGO GP* and trying to determine how best to grab
> *them*.
They should be concentrating on what they do best -- produce interlocking
brick construction toys -- and leave the rest to those who can best service
other niches in the marketplace. I don't see any reason for TLC to try and
compete with Disney, Mattel, McFarland Toys, etc. Frankly, I don't see a
need for Legolands, watches, sportswear, cd-roms, or pens either. But
whatever...I remain unconvinced that these product lines do anything for
them long-term.
Quality matters to me, not the ubiquity of branded product lines. For the
record -- I have never been to legoland, I don't have any lego watches, nor
sportwear, nor pens. I admit to having a few cd-roms, but I also admit to
thinking they are garbage.
-- Hop-Frog
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Message has 4 Replies:
 | | Re: Question: Does the market realy want junorization?
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| In lugnet.general, Richard Marchetti writes: (snipped) (...) Richard, I disagree with you on this. The Legoland parks are something worthwhile, which I knew virtually nothing only five years ago. I happened to visit Windsor's in '97, and let me tell (...) (22 years ago, 5-Dec-01, to lugnet.general)
| | | Re: Question: Does the market realy want junorization?
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| "richard marchetti" <blueofnoon@aol.com> wrote in message news:Gnw4u0.6Hv@lugnet.com... (...) [ ... snipped ... ] (...) [ ... snipped ... ] If you look closely at your latest S@H catalog you will notice that the Pirate sets are labeled "Hard To (...) (22 years ago, 5-Dec-01, to lugnet.general)
| | | Re: Question: Does the market realy want junorization?
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| (...) How sad that it takes them 3 tries to get juniorization right. Maybe if they went back to making the sets they make best... the ones with square and rectangular bricks in them... they'd have more success out of the gate. (...) Please give them (...) (22 years ago, 6-Dec-01, to lugnet.general)
| | | Re: Question: Does the market realy want junorization?
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| (...) nor (...) Well, I admit to having 4 Lego watches and I think they are great and am almost always wearing one. I love mixing and matching the coloured links, faces, and so on. I have a couple of minifig keyrings too. Now, I freely admit that I (...) (22 years ago, 6-Dec-01, to lugnet.general)
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Message is in Reply To:
| | Re: Question: Does the market realy want junorization?
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| (...) But you just said yourself why juniorization is here-- because of video game kids with short attention spans. So your little experiment should be *against* a video game (use any LEGO set you want. The idea is to get the kid *playing* with the (...) (22 years ago, 5-Dec-01, to lugnet.general)
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