Subject:
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Re: Markets and juniorization
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Newsgroups:
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lugnet.general
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Date:
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Thu, 6 Dec 2001 17:42:43 GMT
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Viewed:
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733 times
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In lugnet.general, Allan Bedford writes:
>
> Here's my suggestion... why not cater to BOTH! It's really not that hard.
Exactly! Think about it. If they did a study on the effects of their toys
on my generation, they would soon discover that almost everyone (well,
perhaps more male than female) who grew up in the late 1970s and 1980s still
think of Lego as "Cool". Those of us who returned from a dark age, or who
never had one in the first place, are now adults who are willing to spend
money yet again -and often have more money to spend. When I was a kid, I
would never have dropped hundreds of dollars in one shot to by multiple
copies of the same set. Now I will.
My point is this: TLC has a unique opportunity here. If they use previous
generations as examples, they could probably find a way to develop and
market a product to today's kids -with the *intent* to harness their
business for a lifetime. If they marketed properly, maybe there wouldn't be
so many Dark Ages. Maybe the next generation *could* *all* be AFOLs.
....Okay, okay. I know I am dreaming big time here. But isn't dreamin
what Lego is all about?
In any case, the current line of toys from TLC does not seem to encourage
even a small percentage of kids to later become AFOLs, IMO (except perhaps
Star Wars, but is that Lego or Hollywood?). I find that sad.
-H.
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Message is in Reply To:
 | | Re: Markets and juniorization
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| (...) Um, yes they would. They already have. It's called Bionicle. It is so far from their core product that it's not even readily compatible. (Unless you are an adult fan of course who has some obscure Technic pieces that allow integration.) They (...) (23 years ago, 6-Dec-01, to lugnet.general)
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