Subject:
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Re: Markets and juniorization
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Newsgroups:
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lugnet.general
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Date:
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Wed, 5 Dec 2001 23:53:47 GMT
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Viewed:
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638 times
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In lugnet.general, Bradley Dale writes:
> In lugnet.general, Jonathan Wilson writes:
> > Lego keeps saying that junorization is what todays video-game kids want
> > but is it really true?
>
> My big question: Why does LEGO need today's kids? What if LEGO focused on
> being such a good toy for ages 12+ that every teen and adult wanted to build
> with it? Not just adults that are currently AFOLS, but everyone! I think that
> would be really cool. Is it possible?
Not for a nanosecond. Because there are literary 1,000,000s of them (little
people) and only 1,000s of us (AFOLs). You do the math.
>
> Does LEGO really want a market that wants juniorization? :)
TLC is a business. They just want a *market*. They aren't juniorizing just to
be daft-- it is what the *market* has dictated, and they are just trying to
serve that market.
-John
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Message has 1 Reply:
 | | Re: Markets and juniorization
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| (...) that (...) But what if tens of millions of big people wanted to build with LEGO, because TLC was focused on selling it to adults instead of kids? (22 years ago, 6-Dec-01, to lugnet.general)
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Message is in Reply To:
| | Re: Markets and juniorization
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| (...) My big question: Why does LEGO need today's kids? What if LEGO focused on being such a good toy for ages 12+ that every teen and adult wanted to build with it? Not just adults that are currently AFOLS, but everyone! I think that would be (...) (22 years ago, 5-Dec-01, to lugnet.general)
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