Subject:
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Re: Question: Does the market realy want junorization?
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Newsgroups:
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lugnet.general
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Date:
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Thu, 6 Dec 2001 02:27:25 GMT
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> In lugnet.general, John Neal writes:
> Further, we AFOLs may not want juniorization, but we are *already* LEGO
> customers.
Are today's Adult fans to be the last generation of LEGO fans? At the rate
the company is going, they are doing a fine job of creating new Star Wars
fans, Harry Potter fans and Bionicle fans. But currently, they are not
producing any new *LEGO* fans.
Adults are fans today because of sets and products that existed 20 - 30
years ago. This is why I keep screaming at the top of my internet enabled
lungs for the company to dig into its own archives. If not to re-release
sets, then at least to see what made them so very special back then.
Special enough to keep our interest for more than a quarter century in some
cases.
> I think our needs are being addressed very well by LD.
Not in my case, sorry. I haven't ordered a thing yet from them. What's to
order? Until bulk bricks become reasonably priced and available in
significantly more varieties then LEGO Direct is just a sideline for the
company. They could be much more, but it's just not the case right now.
> Our best
> hope as AFOLs is to make sure LD does well, because, specifically speaking, if
> LD does well, it is great for AFOLs.
If LEGO Direct is only marketing at adults... they are doomed. If they
begin to market toward *all* LEGO fans... they are almost guaranteed success.
> As for Billund, they are worried about the toy market in general-- market share,
> competitors, etc. They are eyeing the *non-LEGO GP* and trying to determine how
> best to grab *them*.
If they are, then they should stop. They are construction toy makers and
should do only this. They should do it better than anyone, because they are
the Ford or Apple the plastic brick industry. They made the molds that made
the first bricks. They made the sets that got so many young kids hooked.
They are about to flush it all if they don't get back to making sets with
bricks in them.
Regards,
Allan B.
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Message has 1 Reply:
Message is in Reply To:
 | | Re: Question: Does the market realy want junorization?
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| (...) But you just said yourself why juniorization is here-- because of video game kids with short attention spans. So your little experiment should be *against* a video game (use any LEGO set you want. The idea is to get the kid *playing* with the (...) (23 years ago, 5-Dec-01, to lugnet.general)
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