Subject:
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Re: Markets and juniorization
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Newsgroups:
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lugnet.general
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Date:
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Thu, 6 Dec 2001 00:06:57 GMT
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Viewed:
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654 times
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In lugnet.general, John Neal writes:
> In lugnet.general, Bradley Dale writes:
> > In lugnet.general, Jonathan Wilson writes:
> > > Lego keeps saying that junorization is what todays video-game kids want
> > > but is it really true?
> >
> > My big question: Why does LEGO need today's kids? What if LEGO focused on
> > being such a good toy for ages 12+ that every teen and adult wanted to build
> > with it? Not just adults that are currently AFOLS, but everyone! I think • that
> > would be really cool. Is it possible?
>
> Not for a nanosecond. Because there are literary 1,000,000s of them (little
> people) and only 1,000s of us (AFOLs). You do the math.
But what if tens of millions of big people wanted to build with LEGO, because
TLC was focused on selling it to adults instead of kids?
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Message has 2 Replies:
 | | Re: Markets and juniorization
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| (...) If you look at all modeling hobbies in total, which is probably a good approximation of the best total market for any one modeling hobby, I think you would find that that total is smaller than TLC's market. Frank (22 years ago, 6-Dec-01, to lugnet.general)
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Message is in Reply To:
| | Re: Markets and juniorization
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| (...) Not for a nanosecond. Because there are literary 1,000,000s of them (little people) and only 1,000s of us (AFOLs). You do the math. (...) TLC is a business. They just want a *market*. They aren't juniorizing just to be daft-- it is what the (...) (22 years ago, 5-Dec-01, to lugnet.general)
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