Subject:
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Re: Question: Does the market realy want junorization?
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Newsgroups:
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lugnet.general
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Date:
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Thu, 6 Dec 2001 03:16:45 GMT
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Highlighted:
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(details)
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> In lugnet.general, Richard Marchetti writes:
> > In lugnet.general, John Neal writes:
> > I've got to give TLC credit where it is due, because juniorization is working
> > very well. Look at the success of Bionicle--
>
> Just keep it in mind that this line is actually the third revision of
> throwbots (followed by roboriders), which I think must not have done very
> well because they were not only discontinued but found on sale quite quickly
> after their respective initial releases.
How sad that it takes them 3 tries to get juniorization right.
Maybe if they went back to making the sets they make best... the ones with
square and rectangular bricks in them... they'd have more success out of the
gate.
> On the plus side, I went to TRU during lunch and discovered the two
> rereleased pirate sets in nice full color boxes sitting on the shelves.
> This suggested to me that not only did LD rethink their black and white
> boxes, they are no longer exclusively selling directly to the customer --
> but also through other distribution channels within TLC. Smart.
Please give them the address of the Zeller's store nearest me. It seems
that the LEGO asile there is shrinking. Megablocks now has nearly the same
footage of shelving. This is very very sad.
> > They are eyeing the *non-LEGO GP* and trying to determine how best to grab
> > *them*.
>
> They should be concentrating on what they do best -- produce interlocking
> brick construction toys -- and leave the rest to those who can best service
> other niches in the marketplace. I don't see any reason for TLC to try and
> compete with Disney, Mattel, McFarland Toys, etc. Frankly, I don't see a
> need for Legolands, watches, sportswear, cd-roms, or pens either. But
> whatever...I remain unconvinced that these product lines do anything for
> them long-term.
Give this man a prize. Well said.
> Quality matters to me, not the ubiquity of branded product lines. For the
> record -- I have never been to legoland, I don't have any lego watches, nor
> sportwear, nor pens. I admit to having a few cd-roms, but I also admit to
> thinking they are garbage.
I have never bought nor will I ever buy ANYTHING that LEGO makes that isn't
a brick-based building set. It must be either a bucket of bricks. A box of
bricks. A sandwich bag full of bricks. Or just a simple little police car
with only 13 bricks (http://guide.lugnet.com/set/611). But it MUST have
bricks in it. Otherwise... what's the point?
Regards,
Allan B.
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Message is in Reply To:
 | | Re: Question: Does the market realy want junorization?
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| (...) This is really apples and oranges, and isn't worth pursuing. This is like saying that because I want pornography TLC should test market their bricks next to a tv with a porn DVD playing on it (late 80s Christy Canyon, please). Same with the (...) (22 years ago, 5-Dec-01, to lugnet.general)
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