Subject:
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Re: End of Year Thoughts
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Newsgroups:
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lugnet.general
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Date:
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Fri, 30 Nov 2001 00:02:19 GMT
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Viewed:
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518 times
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In lugnet.general, Allan Bedford writes:
> The Disney company is currently running TV ads to celebrate the 100th
> birthday of Walt Disney. One of the ads has a group of adults spontaneously
> breaking into the theme from the Mickey Mouse club. The tag line read by
> the narrator speaks to them and tells them, "You were the first Disney
> generation." This is a company that remembers that it's audience grows up a
> little each year. Yes, replaced by new members, but many of the former kids
> end up as adults who long to return to fond memories. LEGO could make money
> money and more money if they could only understand this principle. And if
> they're not in it for the money... than just do it because it's the right
> thing to do. Either way... everyone wins.
Let's not use Disney as an example. My wife is to Disney as many of us here
are to LEGO, and it appears that Disney may have even bigger problems that
LEGO does in retaining it's adult market. The commercials you refer to are
for events at Walt Disney World to celebrate what would be Walt's 100th
birthday. Too bad he never saw Walt Disney World, while the park he walked,
lived, and worked in, Disneyland, and that many of their adult fans grew up
loving, has almost nothing planned. Combine that with executives focused
only on the bottom line, and not on quality or history and you get a company
that is seriously alienating some of there biggest fans. If you're
interested in what's going on, spend some time at MousePlanet.com, or even
LaughingPlace.com (somewhat the Disney equivalents to LUGNET) to see what
the fans are saying.
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Message has 1 Reply:
 | | Re: End of Year Thoughts
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| (...) My apologies... I should have been more clear on why I was using Disney as an example. I was giving Disney credit for the simple act of 'recognizing' their adult fan base. What they do or do not do beyond that isn't really of much interest to (...) (23 years ago, 30-Nov-01, to lugnet.general)
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Message is in Reply To:
| | Re: End of Year Thoughts
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| (...) I think .general is an acceptable place for this... though Dear LEGO would probably also have worked. :) (...) There are two similar pronouncements that come to mind: 1) Taken from Charles Fishman's article on the Fast Company website: "But (...) (23 years ago, 29-Nov-01, to lugnet.general)
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