Subject:
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Re: End of Year Thoughts
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Newsgroups:
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lugnet.general
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Date:
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Fri, 30 Nov 2001 11:00:35 GMT
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Viewed:
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590 times
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"Hendo (John P. Henderson)" <hendo@valyance.com> skrev i meddelandet
news:GnL7E7.K3D@lugnet.com...
> [...] How do themes like Jack Stone bridge a gap between Duplo and, say,
> Harry Potter? ...
By being 'in between' when it comes to complexity, dexterity, patience and
concentration needed for building the sets, maybe?
> But I still sense that TLC has developed such new things at the expense
> of others. It's like they are saying, "Okay kids, you can be creative
> until you are six years old. After that you must succumb to over-marketing
> of fad-driven product that has no relation to your earlier experience. Ha Ha
Ha."
Or perhaps the kids have 'said': "Okay Lego, why don't you do X (or Y or Z)
which I can buy from Megablocks, Fischer-Price (or whatever). I've seen the
show on TV, now I want to buy the goods, play the computer game...". Lego
doesn't create the fads, but they'll need to keep up.
Get realistic! Advertising on TV is there because it works! Especially on
children, and especially when it's connected to a show. They'll believe what
is told on screen by their beloved heroes (be they turtles, Pokémon, Superman
or whatever).
> [...]
> Of course, in my case I jumped straight to System and stayed there
So what use did you have of the progression?
> This lack of focus is *very* evident in the brochures and catalogues of
> late. I remember the brochures of about 1984-1985. On every page there was
> a progression exactly following that above format. The layout went even
> further, grouping Basic between the junior-themes and System. They also
> grouped the System by Theme and then by Sub-Theme, very neatly and in a
> logical order.
Perhaps 'logical order' is not the only truth out there, perhaps 'shock
exposure' works quite well too? Look at any musical video today (MTV), to see
what's preferred.
> I also prefered that old organized look of the brochures if for no other
> reason than that it beautifully mirrored the toys themselves -LEGO by nature
> has an ordered straight-line look to it.
Perhaps not all people are 'straight-lined'?
Perhaps a product today has a better chance of surviving by not looking
'ordered', 'pedagogic', 'useful', 'recommended by X'?
--
Anders Isaksson, Sweden
BlockCAD: http://user.tninet.se/~hbh828t/proglego.htm
Gallery: http://user.tninet.se/~hbh828t/gallery/index.htm
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Message is in Reply To:
 | | Re: End of Year Thoughts
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| (...) True, in that they don't have to bridge to Town, or at least not Town as we think of it. But I fail to see the "bridge" from Jack Stone to anywhere else either. I still do not see how these themes-for-younger-children somehow lead into (...) (23 years ago, 30-Nov-01, to lugnet.general)
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