Subject:
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Re: End of Year Thoughts
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Newsgroups:
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lugnet.general
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Date:
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Thu, 29 Nov 2001 16:50:02 GMT
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Viewed:
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490 times
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In lugnet.general, Allan Bedford writes:
> If they read the instructions at all. From what I've heard from some
> parents, the Bionicle 'stuff' is so simplistic the kids often don't even
> need the instructions to assemble them. And once assembled, I've also heard
> that they don't take them apart, other than to build hybrid Bionicles, with
> other Bionicle parts. There is little or no intermixing with their
> traditional LEGO bricks.
If you think it's bad that kids don't mix the Bionicle parts in with the
rest of their LEGO collection, you'll just love this: I asked an 8-year-old
kid that I know what his favorite toys were. His answer: "LEGO, G.I. Joe,
and Bionicle." He didn't even know/realize that LEGO makes Bionicle!
It's one thing to try to expand your brand, but when you "expand" it so far
that your target audience doesn't recognize the association between your old
products and new products, you *weaken* the brand! Why can't TLC grasp that
concept?
I suppose this is just an expanded "me too" follow-up to the posts that LEGO
seems to have lost even more of their focus this year.
--
Jeromy Irvine
http://www.accuvera.com/lego/
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Message is in Reply To:
 | | Re: End of Year Thoughts
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| (...) And apparently Bionicle is selling like crazy. But does that make it right for the company to abandon its sense of reason and pursue only fad toys? (...) If they read the instructions at all. From what I've heard from some parents, the (...) (23 years ago, 29-Nov-01, to lugnet.general)
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