Subject:
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Re: This is stupid... I can't tolerate this *juniorization*...
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Newsgroups:
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lugnet.lego.direct, lugnet.dear-lego
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Date:
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Thu, 23 Aug 2001 05:08:23 GMT
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Viewed:
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354 times
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In lugnet.lego.direct, Allan Bedford writes:
> This reply will probably sound much more snotty than I intend it to, so my
> most humble apologies in advance. I mean this as a serious commentary.
No need to apologize, you make a good point.
> In lugnet.lego.direct, Enrique Durand writes:
> > > I agree, the 7000-7003 dinosaurs are indeed made with more bricks and less
> > > specialized pieces.
> > >
> > > So this begs the question then.... why aren't they in the catalog? Are they
> > > old or deleted items?
> >
> >
> >
> > I don't think that is the case. If anything, they may be too new to be in the
> > catalog.
>
> If they are new then, shouldn't they *definitely* be in the catalog? Isn't
> that the whole reason companies print catalogs in the first place? To show
> off their latest greatest products?
My guess, and it is only that, is that since the catalog only comes out a
limited number of times during the year, there are many products that are
released "in between" catalog printings. Lego certainly doesn't want to produce
a catalog of items that you won't be able to get for a while, that will only
lead to frustrated customers. Thus, the products appear in the next published
catalog.
> This catalog is full-color printing on glossy paper. They are very
> expensive to print and distribute.
Exactly, which is why it is difficult to update them constantly. They are
printed just a few times per year.
> Why not make the most of it? Plan
> ahead. Use every inch of the page. Put every single new product you have
> into it. If the products weren't ready in time for the catalog, then why not?
That is often a conflict between the advertising department and the production
people. I am sure Lego would like to have all their items in the most recent
catalog, but then there's the dilemma: If an item is not ready in time for the
catalog, do you (1) release a catalog with non-available items, (2) hold the
product until the next catalog comes out, or (3) release the catalog as is, and
then release the products as they become available. If (3) then the next
catalog can be updated to include the new products at that time. But of course,
there will be still newer products not out in time for that printing, thus the
never-ending cycle continues.
Again, this is only speculation, but it makes sense to me.
Henry
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