Subject:
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Re: This is stupid... I can't tolerate this *juniorization*...
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Newsgroups:
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lugnet.lego.direct, lugnet.dear-lego
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Date:
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Fri, 10 Aug 2001 00:42:37 GMT
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Viewed:
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481 times
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In lugnet.lego.direct, Jonathan Dallas writes:
> In lugnet.lego.direct, Victor Knight writes:
> > In lugnet.lego.direct, John Neal writes:
> > .
> > >
> > > Times have changed. LEGO has competition from places we never dreamed about 20
> > > years ago-- the internet, video games, cable television, etc. Now the
> > > philosophy of TLC has been one of marketing at particular age groups
> > > ("System")-- so infants start off with Primo, then toddlers on to Duplo, and
> >
> > What are you talking about? This argument just doesn't hold water. Video
> > games and cable tv were around and popular 20 years ago (especially video
> > games). Not to mention the fact that lego's greatest releases were early/mid
> > 80s - early 90s.
> >
> > Maybe you meant 30 years ago or aren't living in America.
>
> Video games were popular during the 80s, but not to the level they are now.
> Todays video games are more realistic are more exciting than they were in
> the 80s. More people own PCs today which means more computer games. It
> also means that when kids get bored they have more places to turn than to
> their Legos. Yes I live in America and I can remember the early 80s.
>
> I remember getting cable and saying 60 channels and nothing on.
> I remember the segas, ataris, and nintendos and laughing at the poor
> graphics. I also remember the sore joints from the bad controls.
> I don't remember the internet, because it wasn't there until the 90s.
> I also remember the silly PC games.
Video games were as popular or more popular in the late 70s - early 90s as
they are now. The only difference that amounts to anything is that computer
games can do alot more now (the kinds of computer games that appeal to the
same market segment of kids as Lego does (althoguh those computer games also
appeal to the same type of teens and adults) ).
It comes down to an economic thing: Do i build a metropolis with Sim City
2000 for $10 or a city with lego for several thousand?
Do I simulate kingdom building and castle warfare with Age of Kings/Heroes
of Might and Magic III/Lords of the Realm II for $50 or so, or do I build
and simulate kingdom building and castle warfare with lego for several thousand?
The solution to TLG's woes isn't Bionicle or juniorization, I think the
solution is lowering prices, which we all know could be done.
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