Dear LEGO : 3323


Dear LEGO / 3323	3322 \| 3324

Subject:	*Re: This is stupid... I can't tolerate this juniorization...*
Newsgroups:	lugnet.lego.direct, lugnet.dear-lego
Date:	Thu, 9 Aug 2001 22:48:07 GMT
Viewed:	473 times

In lugnet.lego.direct, John Neal writes: . > > Times have changed. LEGO has competition from places we never dreamed about 20 > years ago-- the internet, video games, cable television, etc. Now the > philosophy of TLC has been one of marketing at particular age groups > ("System")-- so infants start off with Primo, then toddlers on to Duplo, and What are you talking about? This argument just doesn't hold water. Video games and cable tv were around and popular 20 years ago (especially video games). Not to mention the fact that lego's greatest releases were early/mid 80s - early 90s. Maybe you meant 30 years ago or aren't living in America. TLG just isn't doing the promotion they used to, except for junk like Bionicle. so > on. But they recognized that there was a gap between Duplo and town. Town was > a little complicated for 6 year olds, and so they decided to bridge that gap > with sets which could be more easily manipulated with smaller hands. Try not to > think of Jack Stone, etc, as LEGO "juniorized"[1], but rather as Duplo > "seniorized":-) Sure, but let's keep regular town, too..

Message has 2 Replies:

		Re: This is stupid... I can't tolerate this juniorization...
(...) Video games were popular during the 80s, but not to the level they are now. Todays video games are more realistic are more exciting than they were in the 80s. More people own PCs today which means more computer games. It also means that when (...) (23 years ago, 10-Aug-01, to lugnet.lego.direct, lugnet.dear-lego)

		Re: This is stupid... I can't tolerate this juniorization...
(...) That would have been nice... Dan (23 years ago, 13-Aug-01, to lugnet.lego.direct, lugnet.dear-lego)

Message is in Reply To:

		Re: This is stupid... I can't tolerate this juniorization...
Okay, Joe (and Dan)- Although I can't speak for TLC, I bet I have a good idea as to what they would say to your collective concerns, and rather than let a brush fire blaze out of control here, let me point out a few things which hopefully will help (...) (23 years ago, 9-Aug-01, to lugnet.lego.direct, lugnet.dear-lego)

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