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Subject: 
Re: Color change: **CEO Draft Letter**
Newsgroups: 
lugnet.color, lugnet.lego, lugnet.general
Date: 
Thu, 2 Dec 2004 00:24:53 GMT
Viewed: 
1560 times
  
In lugnet.color, Mark Jordan wrote:
   1. Grey, dark grey and brown are significant colours for AFOLs. Almost all AFOLs expected colours like grey (and to a lesser extent dark grey and brown) to stay the same. (list why we believed it)

2. Based on this belief, many AFOLs spent a significant amount of money collecting these colours. Many AFOLs now feel their collection is now devalued. (list why we feel our collections are less valuable).

3. Sorting is now a nightmare, which makes building less fun.

4. It leads some AFOLs to believe that TLC might make some other worse changes, so they are less confident about “investing” in the system going forward.

5. Many AFOLs are disappointed that you didn’t understand AFOLs well enough to predict how upset we’d be.

6. Because of the above reasons, many AFOLs have reduced or even stopped buying new Lego. Some are considering dropping Lego as a hobby.

Note that these are not anybody’s opinions. These are all facts which are unarguable.

Wow! That may not be the most eloquent, but it sure gets the point across. I’m tempted to change all instances of “AFOL” above to “me/I” and print that out and send it in!

-Bryan



Message is in Reply To:
  Re: Color change: **CEO Draft Letter**
 
In lugnet.color, Mark Chan wrote: Be honest about what affects you and cut the stuff about kids. Kids don't care too much about colours, and even though I love Lego more than the average person, I can't conceive of using it to teach my daughter (...) (20 years ago, 2-Dec-04, to lugnet.color, lugnet.lego, lugnet.general, FTX)  

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