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In lugnet.color, Mark Chan wrote:
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The credibility of the Lego Promise to never alter important things about
Lego has been uncomfortably shaken. The Promise sounds especially hollow
when it is repeated after this unprecedented color change.
Even worse, what happens to the credibility of a parent who has told his or
her child, Lego is good because it will always work and stay the same?
In our rapidly changing world, there is great comfort to both parent and
child to have a quality toy, a Promise and a stable company they can believe
and trust in.
Please return us to your previously unbroken record of consistency by making
the classic gray, dark gray and brown colors available again. Lego bricks
represent creativity, but they also represent a constancy that transcends
time much like a parents constant love for his or her child.
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Have you ever watched a child (10 and under) play with LEGO? Quite often the
brick size and shape is way more important than the colour. Take a look at the
kid creations in the LEGO Magazine. Things are made of all different colours
put together. Most kids are never going to have huge quanities of bricks all in
one colour, although Im sure they wish they did, but they dont let this stop
them.
I dont think this can be approached in a your hurting the kids/heart-strings
kind of way. Bricks fitting together is what matters most to parents and kids,
and the bricks still fit together, so LEGO still works and has stayed the
same.
This issue has to be approached as a we adults are upset and we spend a lot of
money on your product kind of issue.
-Greg
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Message has 1 Reply:
Message is in Reply To:
![](/news/x.gif) | | Color change: **CEO Draft Letter**
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| I've drafted a letter, and had my wife review for grammar, context and presentation. By way of credentials, my wife has worked as both a full time external communications, and internal executive communications writer in a Fortune 100 company for (...) (20 years ago, 30-Nov-04, to lugnet.color, lugnet.lego, lugnet.general, FTX)
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67 Messages in This Thread: ![Color change: Let's go straight to the CEO! -Walter Walters (25-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Color change: Let's go straight to the CEO! -Johannes Koehler (25-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: Let's go straight to the CEO! -Larry Pieniazek (25-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: Let's go straight to the CEO! -Ken Nagel (25-Nov-04 to lugnet.color)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -Jake McKee (25-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Color change: Let's go straight to the CEO! -Ondrew Hartigan (26-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: Let's go straight to the CEO! -Nathan Wells (26-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -Christian Treczoks (26-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Customer petition? -Daniel Jassim (29-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Customer petition? -Larry Pieniazek (29-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Customer petition? -Elroy Davis (29-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Customer petition? -Kyle D. Jackson (29-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Customer petition? -Daniel Jassim (29-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -Maarten Steurbaut (25-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Color change: Let's go straight to the CEO! -Bryan Wong (25-Nov-04 to lugnet.color)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Color change: Let's go straight to the CEO! -Kyle D. Jackson (27-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -Matthew Roberts (25-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -Darren Hoffman (26-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -Paulo Renato (26-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: Let's go straight to the CEO! -Kyle D. Jackson (27-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -Christian Treczoks (26-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: Let's go straight to the CEO! -Saskia van Doesburg (26-Nov-04 to lugnet.color)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: Let's go straight to the CEO! -Johannes Koehler (26-Nov-04 to lugnet.color)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: Let's go straight to the CEO! -Saskia van Doesburg (26-Nov-04 to lugnet.color)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -Peter Roberts (26-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -David Eaton (26-Nov-04 to lugnet.color)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![I'll take a stab at the letter! -David Simmons (26-Nov-04 to lugnet.color)](/news/x.gif) ![](/news/46.gif) ![Re: I'll take a stab at the letter! -Don Cox (26-Nov-04 to lugnet.color)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -Kyle D. Jackson (27-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: Let's go straight to the CEO! -Mark Jordan (2-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: Let's go straight to the CEO! -Kyle D. Jackson (2-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -Melody Brown (28-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: Let's go straight to the CEO! -Scott Lyttle (29-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Color change: Let's go straight to the CEO! -Samarth Moray (30-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: Let's go straight to the CEO! -Scott Lyttle (30-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Color change: Let's go straight to the CEO! -Ken Dowd (3-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -Suzanne Rich Green (28-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: Let's go straight to the CEO! -Tue Egeberg (29-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Color change: **CEO Draft Letter** -Mark Chan (30-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Color change: **CEO Draft Letter** -Thomas Main (30-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: **CEO Draft Letter** -Mark Chan (30-Nov-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![You are here](/news/here.gif) ![](/news/46.gif) ![Re: Color change: **CEO Draft Letter** -Mark Chan (1-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Color change: **CEO Draft Letter** -Gerhard R. Istok (1-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Color change: **CEO Draft Letter** -Kyle D. Jackson (1-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: **CEO Draft Letter** -Kyle D. Jackson (1-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Color change: **CEO Draft Letter** -David Eaton (1-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: **CEO Draft Letter** -Kyle D. Jackson (1-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: **CEO Draft Letter** -David Eaton (1-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Color change: **CEO Draft Letter** -Kyle D. Jackson (2-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: **CEO Draft Letter** -David Eaton (2-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Color change: **CEO Draft Letter** -Gerhard R. Istok (3-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Color change: **CEO Draft Letter** -Arne Lykke Nielsen (3-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: **CEO Draft Letter** -Gerhard R. Istok (4-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Color change: **CEO Draft Letter** -David Eaton (3-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: **CEO Draft Letter** -Mark Chan (1-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: **CEO Draft Letter** -Kyle D. Jackson (1-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: **CEO Draft Letter** -Mark Jordan (2-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: **CEO Draft Letter** -Kyle D. Jackson (2-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Color change: **CEO Draft Letter** -James Wilson (1-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: **CEO Draft Letter** -Bryan Wong (1-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: **CEO Draft Letter** -Mark Jordan (2-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: Color change: **CEO Draft Letter** -Bryan Wong (2-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: Color change: **CEO Draft Letter** -Mark Chan (2-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: Color change: **CEO Draft Letter** -Paulo Renato (3-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Color change: **CEO Draft Letter** -Paulo Renato (3-Dec-04 to lugnet.color, lugnet.lego, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: Color change: **CEO Draft Letter** -Eric Brok (2-Dec-04 to lugnet.color, lugnet.lego)](/news/x.gif)
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