Subject:
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Re: Final draft of the letter?
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Newsgroups:
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lugnet.color
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Date:
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Tue, 30 Nov 2004 17:18:11 GMT
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Viewed:
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1134 times
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Hey, David,
After giving it a quick read, I’ve got two suggestions:
1) I don’t see anything wrong with addressing the letter to a real person,
ideally the CEO of LEGO (whose name escapes me at the moment). I think a
personally-addressed letter makes a greater impact than a letter addressed to
“Lego Company.” Now, I don’t know the ins and outs of corporate communication,
and big companies might say it makes no difference, but I think if I got 500
letters addressed to me rather than generically, I’d be more likely to sit up
and notice.
2) The sentence in the second paragraph that begins, “Having
consistent...” -- seems a bit passive to me. I’m not sure of a “better”
construction, but something like, “My enjoyment of buying and collecting your
product would be enhanced if your company would maintain a consistent color
palette and manufacturing process.” It puts the emphasis on the personal
relationship the writer has with the recipient, and puts the word “buying” in
there - they need to remember that this is an economic decision for us. It
might also translate better, but that’s just a supposition.
That’s just my $0.02 worth.
James Wilson
Dallas, TX
LEGO fan since 1970
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Message has 1 Reply:
 | | Re: Final draft of the letter?
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| "James Wilson" <wilson_j_s@yahoo.com> wrote in message news:I805EB.1wMK@lugnet.com... (...) person], (...) to (...) communication, (...) 500 (...) sit up (...) I totally agree, James. I tried to leave most of that part of the letter blank for (...) (20 years ago, 1-Dec-04, to lugnet.color)
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Message is in Reply To:
| | Final draft of the letter?
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| Hey all, So I posted a second draft but got no responses, so I'm assuming that everyone (or the few people who read it) agree with and approve the text. I'll present it again below. I would like to print a copy, sign it and mail it this week, but (...) (20 years ago, 30-Nov-04, to lugnet.color)
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