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In lugnet.color, Mark Jordan wrote:
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In lugnet.color, Mark Chan wrote:
Be honest about what affects you and cut the stuff about kids. Kids don’t
care too much about colours, and even though I love Lego more than the
average person, I can’t conceive of using it to teach my daughter about
Consistency or something - that sounds like a bit of a stretch.
Your letter has too much in it that is simply not credible or is at least
very debatable.
This letter is from AFOLs. Let’s make it about AFOLs. The following points
are all true (to a varying degree) for a large number of AFOLs.
1. Grey, dark grey and brown are significant colours for AFOLs. Almost all
AFOLs expected colours like grey (and to a lesser extent dark grey and brown)
to stay the same. (list why we believed it)
2. Based on this belief, many AFOLs spent a significant amount of money
collecting these colours. Many AFOLs now feel their collection is now
devalued. (list why we feel our collections are less valuable).
3. Sorting is now a nightmare, which makes building less fun.
4. It leads some AFOLs to believe that TLC might make some other worse
changes, so they are less confident about “investing” in the system going
forward.
5. Many AFOLs are disappointed that you didn’t understand AFOLs well enough
to predict how upset we’d be.
6. Because of the above reasons, many AFOLs have reduced or even stopped
buying new Lego. Some are considering dropping Lego as a hobby.
Note that these are not anybody’s opinions. These are all facts which are
unarguable.
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Your comments above are excellent. Short, concise, and sums it up. I like 4
through 6 the best. #3 is probably the least convincing statement of the 6 IMO,
but is still true.
If we wrap it around why “Lego should care” about AFOL (some quantifyable or
decently estimated/implied purchasing power, plus influence as ambassadors of
the product) and we have it.
Thank you. I was looking for something pithy, and you’ve just about nailed it.
Mark
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