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 Dear LEGO / 2647
2646  |  2648
Subject: 
Re: LEGO is listening! (was...are you listening?)
Newsgroups: 
lugnet.lego, lugnet.dear-lego
Date: 
Sat, 4 Nov 2000 17:36:06 GMT
Reply-To: 
MATTDM@MATTDM.nomorespamORG
Viewed: 
318 times
  
Marc Nelson Jr. <manjr@bricksonthebrain.com> wrote:
Just a little anecdotal evidence: my little brother wanted the Star Wars sets
long before I got him to watch any of the movies. To this day, the only sets he
owns are SW. I think LEGO is selling kids short by assuming they don't want
quality sets.

I doubt they're just assuming -- it's certainly backed by market research.
However, I don't think that market research takes all factors into account.
(As you and many other people say.)


--
Matthew Miller                     --->                 mattdm@mattdm.org
Quotes 'R' Us                    --->              http://quotes-r-us.org/
Boston University Linux            --->               http://linux.bu.edu/



Message has 1 Reply:
  Re: LEGO is listening! (was...are you listening?)
 
(...) he (...) There's also a tendency in research to find what you were looking for. If LEGO wanted to put out quality sets with high piece counts and playability, they could find the research to back that up, too. I think LEGO does what it wants. (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)

Message is in Reply To:
  Re: LEGO is listening! (was...are you listening?)
 
(...) Does this make any sense? Why would you want to make a product that a kid can be done with in 5 minutes and then forget about? Wouldn't you want kids to spend a lot of time with your product, so they become attached to it (like I did when I (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)

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