Subject:
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Re: LEGO is listening! (was...are you listening?)
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Newsgroups:
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lugnet.lego, lugnet.dear-lego
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Date:
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Tue, 7 Nov 2000 17:27:41 GMT
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Viewed:
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2652 times
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In lugnet.lego, James Simpson writes:
> Based upon a) the terrific piece count/price ratio of current Megablok sets, and
> b) the large amounts of basic bricks in these sets, I'd say that Megablok's
> marketing research has led them to the opposite conclusion. It seems that
> Megabloks believes that kids want larger sets with a higher content of more
> basic pieces, and at more marketable price-points to boot. I realize that I pay
> for quality of production, when I purchase Lego sets - Megabloks can't really
> touch Lego in that regard, but if I was a kid starting out and wanted a building
> toy...who knows? I just might be attracted to that Megabloks battleship...or
> the sea-helicopter. I might just be attracted to those heavy substantial boxes
> that rattle with bricks...boxes that feel like a brick compared to the air-
> filled boxes that Lego offers.
<snip>
I still have to wonder if it is MB market research or MB just trying to fill
a market gap they hope they can squeeze into. I started seriously watching
for MB sets when the dinosaurs came out about 6 years ago. In all that time
it doesn't seem that MB's strategy, whatever it is, has earned them
significantly more retail shelf space. Perhaps LEGO is riding the
coat-tails of several decades of brand recognition but things aren't
changing overnight either....
John #388
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