Subject:
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Re: LEGO is listening! (was...are you listening?)
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Newsgroups:
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lugnet.lego, lugnet.dear-lego
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Date:
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Tue, 7 Nov 2000 17:27:41 GMT
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2552 times
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In lugnet.lego, James Simpson writes:
> Based upon a) the terrific piece count/price ratio of current Megablok sets, and
> b) the large amounts of basic bricks in these sets, I'd say that Megablok's
> marketing research has led them to the opposite conclusion. It seems that
> Megabloks believes that kids want larger sets with a higher content of more
> basic pieces, and at more marketable price-points to boot. I realize that I pay
> for quality of production, when I purchase Lego sets - Megabloks can't really
> touch Lego in that regard, but if I was a kid starting out and wanted a building
> toy...who knows? I just might be attracted to that Megabloks battleship...or
> the sea-helicopter. I might just be attracted to those heavy substantial boxes
> that rattle with bricks...boxes that feel like a brick compared to the air-
> filled boxes that Lego offers.
<snip>
I still have to wonder if it is MB market research or MB just trying to fill
a market gap they hope they can squeeze into. I started seriously watching
for MB sets when the dinosaurs came out about 6 years ago. In all that time
it doesn't seem that MB's strategy, whatever it is, has earned them
significantly more retail shelf space. Perhaps LEGO is riding the
coat-tails of several decades of brand recognition but things aren't
changing overnight either....
John #388
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Message is in Reply To:
61 Messages in This Thread: ![ARE you paying attention, LEGO????????? -Jonathan McKay (3-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: ARE you paying attention, LEGO????????? -Matthew Teets (3-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: ARE you paying attention, LEGO????????? -Matthew Miller (3-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: ARE you paying attention, LEGO????????? -Bryan Kinkel (3-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: ARE you paying attention, LEGO????????? -Dan Simonson (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![LEGO is listening! (was...are you listening?) -Ashley Glennon (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: LEGO is listening! (was...are you listening?) -Aaron Gershon (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Eng Wee Lean (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Kevin McMillin (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Paul Rutenberg (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Santosh Bhat (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Jonathan Reynolds (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Scott Edward Sanburn (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Ka-On Lee (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Matthew Miller (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Bradley Dale (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Matthew Miller (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Scott Edward Sanburn (5-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Marc Nelson, Jr. (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Matthew Miller (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Marc Nelson, Jr. (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Rich Moberg (4-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Frank Buiting (5-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: LEGO is listening! (was...are you listening?) -John Robert-Blaze Kanehl (5-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Frank Buiting (5-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: LEGO is listening! (was...are you listening?) -Jeff Shiner (5-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: LEGO is listening! (was...are you listening?) -Matthew Miller (5-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Ray Sanders (5-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Steve Bliss (6-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Larry Pieniazek (6-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: LEGO is listening! (was...are you listening?) -Christopher Lindsey (6-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Michael Obenland (5-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![LEGO is listening! Juniorization!!!!!!! -Adam Tucker (6-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! Juniorization!!!!!!! -Tim Courtney (6-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! Juniorization!!!!!!! -Erik Olson (6-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Kevin Loch (6-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: LEGO is listening! (was...are you listening?) -Kevin Loch (7-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Adrian Drake (7-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: LEGO is listening! (was...are you listening?) -Ross Crawford (9-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Jude Beaudin (6-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Ben Gatelle (6-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: LEGO is listening! (was...are you listening?) -Charles Eric McCarthy (7-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: LEGO is listening! (was...are you listening?) -Jeff Thompson (16-May-01 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Alex Farlie (6-Nov-00 to lugnet.lego.direct, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: LEGO is listening! (was...are you listening?) -Matthew Miller (6-Nov-00 to lugnet.lego.direct, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Tim Courtney (6-Nov-00 to lugnet.lego.direct, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Rose Regner (6-Nov-00 to lugnet.lego.direct, lugnet.dear-lego)](/news/x.gif) ![](/news/246.gif) ![Re: LEGO is listening! (was...are you listening?) -Bradley Dale (6-Nov-00 to lugnet.lego.direct, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Paul Davidson (9-Nov-00 to lugnet.lego.direct, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: LEGO is listening! (was...are you listening?) -Arnold Staniczek (7-Nov-00 to lugnet.lego.direct, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: LEGO is listening! (was...are you listening?) -Zhengrong Zang (9-Nov-00 to lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Dean Husby (9-Nov-00 to lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Zhengrong Zang (10-Nov-00 to lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Frank Buiting (10-Nov-00 to lugnet.lego.direct, lugnet.dear-lego, lugnet.trains)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -James Powell (10-Nov-00 to lugnet.trains)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Alex Farlie (10-Nov-00 to lugnet.trains)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -James Simpson (6-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![You are here](/news/here.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: LEGO is listening! (was...are you listening?) -Jason Whittenburg (6-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif) ![](/news/46.gif) ![Re: LEGO is listening! (was...are you listening?) -Frank Buiting (7-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: LEGO is listening! (was...are you listening?) -Peter Vogel (7-Nov-00 to lugnet.lego, lugnet.dear-lego)](/news/x.gif)
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