Subject:
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Re: LEGO is listening! (was...are you listening?)
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Newsgroups:
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lugnet.lego, lugnet.dear-lego
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Date:
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Tue, 7 Nov 2000 04:53:39 GMT
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Viewed:
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2687 times
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I just updated the poll with a related question:
http://www.brickshelf.com/
KL
In lugnet.lego, Kevin Loch writes:
> In lugnet.lego, Ashley Glennon writes:
> > "Juniorization." I can tell you right now that kids have told the Company
> > that they have less time to build and want things that are faster to build,
> > therefore the Company has created what you call "Juniorized" sets. [The
>
> I can't belive this is true. Perhaps you meant "Parents have less time to
> spend with their kids."
>
> Everything I have heard, from kids, parents and various toy store employees
> that interact directly with them, is that "this set doesn't have enough • pieces"
> and "This set is too simple" and "Why does that cost $50?" and so on. At • least
> I am confident that even if you continue to ignore the actual voices of
> consumers, you will listen to the bottom line. Since you are making a few
> themes with non-juniorized designs, they should greatly outsell the juniorized
> stuff. That should result in the dropping of juniorised design values
> eventually. BTW, sold much Space Port lately? How about City Center? I bet
> Star Wars is the best selling line. It's also the least juniorized. I hope
> that doesn't get lost in the analysis.
>
> KL
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