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 LEGO Company / LEGO Direct / 1086
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Subject: 
Re: LEGO is listening! (was...are you listening?)
Newsgroups: 
lugnet.lego.direct, lugnet.dear-lego
Date: 
Mon, 6 Nov 2000 21:37:10 GMT
Viewed: 
2435 times
  
Farlie A wrote in message ...
In lugnet.lego, Ashley Glennon writes:
I can tell you right now that kids have told the Company
that they have less time to build and want things that are faster to • build,
therefore the Company has created what you call "Juniorized" sets.

Is the reaserch public? I can apreciate that your company has to keep
secrets but if this reasearch were released in an 'offical' way then maybe
we could make a sensible decsion. Rational choices need evidence!.( The
'evidence' I get here on Lugnet is usally to the contray.)

What kids are these? The juniorized sets are always the ones sitting on the
shelves forever, even at 75% off sales. (can you say roadside repair) I
dislike the junior sets ( as an
AFOL) and my 4 year old dislikes them. Try playing on the floor (carpet)
with a junior set. It FALLS APART within 5 minutes. It may build fast,
however it doesn't last. I get tired of rebuilding these "brittle" sets,
thus they are hardly played with.

My son prefers my older fire sets like the Flame Fighters. The set has a
GARAGE door, good parts and detail and it stays together. He also loves the
start wars sets. He begged me to buy him a megablocks set the other day, I
reluctantly agreed. The silly set just falls apart all the time, sounds
familiar.

I just got the Millenium Falcon for my birthday. Great set and it stays
together well even for my son.

I am the mother of two small (boys) children and I watch the store shelves
and hear comments from all my friends (mothers) and I can tell you that you
are marketing to some ghost children, at least here in Idaho.


Rose



Message has 2 Replies:
  Re: LEGO is listening! (was...are you listening?)
 
(...) I do play on the floor (carpet) with my Jr. sets all the time! Less pieces to lose, and you can be building with them and watching tv at the same time. As the vehicles are rather similar and simple, the real challenge lies in customizing the (...) (24 years ago, 6-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)
  Re: LEGO is listening! (was...are you listening?)
 
(...) Our familiy also dislikes them because of the storage problems these sets do cause: we have separate drawers for each part. These juniorized sets have so many big specialized parts that it is very unconvenient to store them. The only (...) (24 years ago, 7-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)

Message is in Reply To:
  Re: LEGO is listening! (was...are you listening?)
 
(...) I hope you read all the ideas as well ;-) (...) Not to mention the age old issue of 'comerical' confidentiality. (...) Commerical Fanzine? Might need some new staff and an editor but I feel this might be a way of explaning things. It worked (...) (24 years ago, 6-Nov-00, to lugnet.lego.direct, lugnet.dear-lego)

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