Subject:
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Re: LEGO is listening! (was...are you listening?)
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Newsgroups:
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lugnet.lego, lugnet.dear-lego
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Date:
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Sat, 4 Nov 2000 19:06:06 GMT
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Viewed:
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2578 times
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In lugnet.lego, Ashley Glennon writes:
> Dear LEGO fans,
>
> The LEGO Company IS listening. I have spent some time reading the posts
> here tonight and you can rest assured that the company is well aware of
> LUGNET and your concerns, desires and feedback.
Which I personally find amazing: the AFOLs are not dismissed by the company as
the lunatic fringe, which has a tendency to happen when a VP hears about
Internet fans. We have seen movement to acknowledge the die-hards, such as bulk
and (yay!) an ecommerce solution.
> As some of you have acknowledged, there is quite a bit of discussion going
> on here that can prove difficult for the Company to respond to. We may
> indeed have the answers but two issues come to mind: time and • "appropriateness."
>
> As you might imagine, the lack of time is one of the significant factors
> that hinders our responses. To write a detailed response that caters to
> your needs is quite a complex task. Some of your questions would require
> volumes to answer rather than a short, quick message. Case in point:
> "Juniorization." I can tell you right now that kids have told the Company
> that they have less time to build and want things that are faster to build,
> therefore the Company has created what you call "Juniorized" sets. [The
> very fact that I mentioned this is likely to solicit a mile long response
> which we will not likely be able to respond to(which brings me to the next
> point).]
Yup. There's going to be a discussion. I (and many others, after all we have
jobs too) understand that the stretegy of a company must change with the times.
For most of us here, Lego was (and is) "A New Toy Every Day". We pulled apart
and clicked with a fury. Now, it seems that lego is presented as a
snap-together model kit, which is all well and good (again, market research
must support this). However the 'juniorization' may have swung a bit too far:
it seems that a model was envisioned, and then the parts were designed to fit
the model, and not the other way around. This is an extreme case, of course,
but I think everyone can quote an example (King Leo's Castle comes to the
forefront there....).
Some responses have come up with a very good point: instant gratification in
the form of video games and more classic toys has always been available. Lego
does require more time and effort to play with, and no, not every kid will be
putting it on the Xmas list. But the proportion of kids who do put it on their
lists seems to be smaller with every passing year...
>
> Although there are many LEGO employees like myself who review these
> comments, the guidelines are not clear as to who should be the official
> voice for such questions. Typically our communications teams handle "media"
> inquiries but web initiatives such as LUGNET threads fall into a loosely
> defined category. Because of this, many of our co-workers choose not to
> respond fearing that it is not appropriate for them to be a voice of the
> Company.
Again, I think most of us can understand that. And with a greater presence on
the internet (Shop@Home) a spokesperson/group would be a compliment to the
service. Again, you get alot of computer geeks in here, and I'm sure more than
one has seen what happens when the company puts everything into a technical
solution but doesn't account for the non-technical support (And vica versa).
>
> It is a fact that the Company could improve our online communications to
> you. Perhaps Brad and I will have an internal discussion about this. My
> guess is that you may not require a response to every post but you would
> certainly like to know we are listening.
>
> We are.
And we truly appreciate that. You have a group here who would be more than
happen to be a resource for a company that has to some degree become part of
our lives. The toys (not just products) bring out the inner child (sorry, only
term that was appropriate) to many of us here, so once in a while we throw
temper tantrums. Thanx for not sending us to our rooms without any supper!
>
> Ashley Glennon
> Manager of Sales, Promotions and Sponsorships
> LEGOLAND California
Rich Moberg
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Message is in Reply To:
 | | LEGO is listening! (was...are you listening?)
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| Dear LEGO fans, The LEGO Company IS listening. I have spent some time reading the posts here tonight and you can rest assured that the company is well aware of LUGNET and your concerns, desires and feedback. As some of you have acknowledged, there (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego) !!
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