Subject:
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Re: LEGO is listening! (was...are you listening?)
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Newsgroups:
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lugnet.lego, lugnet.dear-lego
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Date:
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Sat, 4 Nov 2000 21:16:21 GMT
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Viewed:
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3285 times
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Brilliant Summary of how I feel too - well said!
Jon
In lugnet.lego, Santosh Bhat writes:
> Well said Paul,
>
> I'd have to agree with everything you've said. Lego have reacted to competition
> of other toys that provide "quick" fun in an attempt to keep their share of the
> market. But they should also realise that these quick toys offer nothing that
> the Lego company values, such as playability or education. They merely provide
> short term profits for those companies. Consider the Tamagotchi craze for
> example (or the current Pokemon fad), do these toys truely provide any benefit
> to children other than teaching them to be suckers to marketing?
>
> If Lego wishes to remain an educational fun toy, AND maintain business, they
> should stick to what they've always been doing, beccause they're good at it.
> And that is making decent sets, with decent pieces.
>
> Bring back the old style sets, the city, the pirates, TRAINS!! (how well do
> decent trains do!). If Lego wishes to capture the short term market, then make
> these "quick" sets in addition to a steady line of themes, afterall it is the
> longer term themes, that bring in the longer term income to Lego.
>
> I'm sure there's plenty of other comments people have to make, and chances are
> they'll all be on common topics. Lego doesn't have to respond to them all, but
> at least be aware of what we're saying. If enough people know what the public
> wants, maybe the people who make the decisions can be swayed.
>
> Hope this helps.
> Santosh
> In lugnet.lego, Paul Rutenberg writes:
> > Hello
> > Nice to know somebody is at least reading these. For your explanation for
> > Juniorization, i cannot except that, i spend too much time in the stores
> > searching for OLD Lego to think that, who are the ones buying these overpriced
> > Junior city sets, not the kids, but Grandma and Grandpa trying to find good
> > presents for thier Grandchildren, remembering the great times thier kids had
> > with Lego from the 60's, 70's and early 80's, they don't spend time looking at
> > what consumers on the net say about your product, i have a 9 year old daughter
> > who prefers to build with my 60's Lego then for me to buy her new city stuff, • i
> > must add the Mickeymouse sets she thinks are great since she loves fabuland.
> > What do i see kids in the store buying themselves? Star wars!!, are these sets
> > you would call quick and easy to build?? not me, they are the only thing right
> > now offered by you that has mutiple uses, and can be built into many different
> > things, interesting shapes and new colors, you don't even have city in the
> > new Lego 2001 catalog, am i to reason that you accept that these arn't selling
> > very good?
> > Don't forget we are the buyers of Lego, we are the ones working all day to • make
> > the money so our kids can have it, we are also the ones spending megabucks on
> > old Lego sets, not because we are nostalgic, but because what you offer today,
> > sorry to say, stinks, you've let Lego trains go down the drain, Pirates are
> > also dead (and Playmobil are selling Pirate ships by the dozens here in • germany
> > every day before Xmas), City has disappeard, much to expensive expert models
> > are being offered, what happened, nobody can think of a nice old car or such
> > for Model Team anymore?? offer me a 57 Chevy or a 55 Ford Pick-up, i would be
> > the first one in the store buying one, and try to keep it under $50-70.
> > No i believe you guys are missing the long term markets, using the movies and
> > books that are selling right now is ok, but short term.
> > Thanks for listening, looking forward to things getting beter and hoping for
> > it.
> > Paul
> > Germany
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