Subject:
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Re: LEGO is listening! (was...are you listening?)
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Newsgroups:
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lugnet.lego, lugnet.dear-lego
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Date:
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Sun, 5 Nov 2000 12:30:05 GMT
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Viewed:
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2695 times
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"Ashley Glennon" <ashleyg@america.lego.com> wrote in message
news:G3HsC9.JG@lugnet.com...
>
> The LEGO Company IS listening. I have spent some time reading the posts
> here tonight and you can rest assured that the company is well aware of
> LUGNET and your concerns, desires and feedback.
[snipped small part about time and appropriateness]
> As you might imagine, the lack of time is one of the significant factors
> that hinders our responses. To write a detailed response that caters to
> your needs is quite a complex task. Some of your questions would require
> volumes to answer rather than a short, quick message. Case in point:
> "Juniorization." I can tell you right now that kids have told the Company
> that they have less time to build and want things that are faster to • build,
> therefore the Company has created what you call "Juniorized" sets.
I was wondering, reading those two paragraphs...
1) LEGO asks kids what they want and 2) LEGO is apparently listening to us
too... so how big is the adult market share? I mean ofcourse I understand
that LEGO is mainly a toy and children are their 'real' target audience, but
if it's worth listening to AFOLs comments then I guess the AFOL market is
also valuable. Perhaps it is time for LEGO to realise that they did well
enough in the past that yesterday's kids are still that much attached to the
product today and turned into AFOLs...
So, any guesses about how big the AFOL market is? Does LEGO have marketing
data on that, or have they never thought of adults as their target audience?
> It is a fact that the Company could improve our online communications to
> you. Perhaps Brad and I will have an internal discussion about this. My
> guess is that you may not require a response to every post but you would
> certainly like to know we are listening.
I'm happy to know LEGO is actually listening :-)
Perhaps it's an idea to post something monthly, I think many of us awould be
happy with a post that briefly addresses some questions asked here and a
short description of plans etc. I would be happy with a regular posting like
one you just posted.
--
Frank Buiting
Visit the LEGO Lexicon: http://members.chello.nl/~f.buiting/lego/
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Message has 2 Replies:
Message is in Reply To:
 | | LEGO is listening! (was...are you listening?)
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| Dear LEGO fans, The LEGO Company IS listening. I have spent some time reading the posts here tonight and you can rest assured that the company is well aware of LUGNET and your concerns, desires and feedback. As some of you have acknowledged, there (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego) !!
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