To LUGNET HomepageTo LUGNET News HomepageTo LUGNET Guide Homepage
 Help on Searching
 
Post new message to lugnet.legoOpen lugnet.lego in your NNTP NewsreaderTo LUGNET News Traffic PageSign In (Members)
 LEGO Company / 100
99  |  101
Subject: 
Re: LEGO is listening! (was...are you listening?)
Newsgroups: 
lugnet.lego, lugnet.dear-lego
Date: 
Sat, 4 Nov 2000 18:21:57 GMT
Viewed: 
2838 times
  
In lugnet.lego, Matthew Miller writes:
Marc Nelson Jr. <manjr@bricksonthebrain.com> wrote:
Just a little anecdotal evidence: my little brother wanted the Star Wars sets
long before I got him to watch any of the movies. To this day, the only sets • he
owns are SW. I think LEGO is selling kids short by assuming they don't want
quality sets.

I doubt they're just assuming -- it's certainly backed by market research.
However, I don't think that market research takes all factors into account.
(As you and many other people say.)

There's also a tendency in research to find what you were looking for. If LEGO
wanted to put out quality sets with high piece counts and playability, they
could find the research to back that up, too.

I think LEGO does what it wants. They have a big piece of the market right here
on LUGNET pleading with them for better sets and less juniorization, but they
choose to ignore it for the most part.
-Marc



Message is in Reply To:
  Re: LEGO is listening! (was...are you listening?)
 
(...) I doubt they're just assuming -- it's certainly backed by market research. However, I don't think that market research takes all factors into account. (As you and many other people say.) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego)

61 Messages in This Thread:





























Entire Thread on One Page:
Nested:  All | Brief | Compact | Dots
Linear:  All | Brief | Compact
    

Custom Search

©2005 LUGNET. All rights reserved. - hosted by steinbruch.info GbR