Subject:
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Re: LEGO is listening! (was...are you listening?)
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Newsgroups:
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lugnet.lego, lugnet.dear-lego
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Date:
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Sat, 4 Nov 2000 18:21:57 GMT
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Viewed:
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2718 times
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In lugnet.lego, Matthew Miller writes:
> Marc Nelson Jr. <manjr@bricksonthebrain.com> wrote:
> > Just a little anecdotal evidence: my little brother wanted the Star Wars sets
> > long before I got him to watch any of the movies. To this day, the only sets • he
> > owns are SW. I think LEGO is selling kids short by assuming they don't want
> > quality sets.
>
> I doubt they're just assuming -- it's certainly backed by market research.
> However, I don't think that market research takes all factors into account.
> (As you and many other people say.)
There's also a tendency in research to find what you were looking for. If LEGO
wanted to put out quality sets with high piece counts and playability, they
could find the research to back that up, too.
I think LEGO does what it wants. They have a big piece of the market right here
on LUGNET pleading with them for better sets and less juniorization, but they
choose to ignore it for the most part.
-Marc
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