Subject:
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Re: LEGO is listening! (was...are you listening?)
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Newsgroups:
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lugnet.lego, lugnet.dear-lego
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Date:
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Sat, 4 Nov 2000 14:12:52 GMT
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Viewed:
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2629 times
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Dear Ashley,
> Dear LEGO fans,
>
> The LEGO Company IS listening. I have spent some time reading the posts
> here tonight and you can rest assured that the company is well aware of
> LUGNET and your concerns, desires and feedback.
I for one, and most of the other members of LUGNET, do appreciate it. I
think all of us are passionate about your product, and we wish your company
to do as well as it can.
> As some of you have acknowledged, there is quite a bit of discussion going
> on here that can prove difficult for the Company to respond to. We may
> indeed have the answers but two issues come to mind: time and
"appropriateness."
As a worker for a rather large engineering firm, I can completely understand
this.
> As you might imagine, the lack of time is one of the significant factors
> that hinders our responses. To write a detailed response that caters to
> your needs is quite a complex task. Some of your questions would require
> volumes to answer rather than a short, quick message. Case in point:
> "Juniorization." I can tell you right now that kids have told the Company
> that they have less time to build and want things that are faster to • build,
> therefore the Company has created what you call "Juniorized" sets. [The
> very fact that I mentioned this is likely to solicit a mile long response
> which we will not likely be able to respond to(which brings me to the next
> point).]
From a marketiung standpoint, I can understand this, but most of us here
would like to see a better, more expensive town, train, space sets, etc.
that do have larger piece counts that are targeted at older folks. The UCS
sets from Star Wars series are a good example.
> Although there are many LEGO employees like myself who review these
> comments, the guidelines are not clear as to who should be the official
> voice for such questions. Typically our communications teams handle • "media"
> inquiries but web initiatives such as LUGNET threads fall into a loosely
> defined category. Because of this, many of our co-workers choose not to
> respond fearing that it is not appropriate for them to be a voice of the
> Company.
Very understandable.
> It is a fact that the Company could improve our online communications to
> you. Perhaps Brad and I will have an internal discussion about this. My
> guess is that you may not require a response to every post but you would
> certainly like to know we are listening.
>
> We are.
Again, we appreciate any response the fine folks at TLC do put here, and we
are hoping to have better communication to you. If you really need some
people who have a good understanding of our plight as AFOL's, Todd Lehman,
Larry P., among others, can help. The train groups are a great resource, and
I think TLC can help them more, and become a viable marketing strategy. from
their layouts, TLC does get a lot of positive comments and the like. There
has been a lot of discussion on what you should do, but the last few weeks
have been nice, especially the train windows and doors, the other parts in
the bulk service, and some of the new sets coming out.
Anyway, I don't want to rattle on forever, we appreciate Brad's and your
interest in LUGNET, we love to see posts from you, and I hope TLC continues
to do well.
Sincerely,
Scott S.
--
Want LEGO Elements at Great Prices?
Visit The Sanburn Systems Company
www.sanburnsystems.com
Scott E. Sanburn, Owner
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Message is in Reply To:
 | | LEGO is listening! (was...are you listening?)
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| Dear LEGO fans, The LEGO Company IS listening. I have spent some time reading the posts here tonight and you can rest assured that the company is well aware of LUGNET and your concerns, desires and feedback. As some of you have acknowledged, there (...) (24 years ago, 4-Nov-00, to lugnet.lego, lugnet.dear-lego) !!
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