Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Mon, 18 Apr 2005 17:55:26 GMT
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Viewed:
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6437 times
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In lugnet.general, Jake McKee wrote:
> * Would you buy LEGO toys for children 0-11? Y/N
Yes.
> * Why / Why not?
Because it is a high quality toy that fosters creativity.
> * What feature(s) would you add if you were the marketing director of LEGO?
The ability to create virtual Lego models (using a computer) and actually order
the parts to build the model directly from Lego. In other words, let people
(adults and kids) create their own sets.
> * How would you change existing LEGO products if you wanted to sell them for
> more money?
I wouldn't want to sell them for more money. Lego is primarily a child's toy.
Raising the price means that fewer Lego sets are bought as birthday presents.
This means fewer kids will get Lego for their birthday and fewer kids will
discover the joy of building with Lego.
> * What new products would you launch?
Besides bricks and software? None. Lego's past attempts at this have not been
very successful (e.g. clothing, shoes, bed linens, and etc).
> * What should LEGO be doing that it isn’t now?
Lego is focused far too much on how it can change in order to make more money
(or at least maintain its share of the toy market). Change typically means new
parts (molds) which are very expensive. When new lines with completely new
elements fail (remember Znap?), Lego looses money.
Focus on what you do best, creating sets comprised of basic building elements
which are grouped into sets that excite kids. You can do this without
introducing all the new pieces that Lego introduces every single year.
One last thing. Bring back the Lego Monorail sets. Considering how much
interest there is in Lego trains, bringing back these classic sets would be very
cool.
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Message is in Reply To:
 | | Holy Mackerel! LEGO survey...
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| All, I know that some of you have attempted to fill out the survey announced yesterday on LEGOfan.org, only to be turned away with a message about the survey being complete. After some late night phone calls and early morning emails, I've been to (...) (19 years ago, 16-Apr-05, to lugnet.general, lugnet.lego) !!
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