Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Sun, 17 Apr 2005 09:26:50 GMT
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Viewed:
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6500 times
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In lugnet.general, Jake McKee wrote:
> All,
>
>
> * Would you buy LEGO toys for children 0-11? Y/N
Yes, I would. Actually, I am buying lots of Lego for my own child (which will be
born around july 1st) and for several other children.
> * Why / Why not?
Because I believe that apart from the play value of Lego, the building system
helps children to develop their fantasy, their motoric skills (ever seen a three
year old puting a Duplo car in a garage? It took him two weeks to go from
banging the car against the garage to driving it neatly through the door!) and
the ability to go from 2d pictures (instructions) to 3d buildings.
>
> * What feature(s) would you add if you were the marketing director of LEGO?
An idea book every three or four years (like the 6000 book).
More same-sized sets (same priced) in a theme, so children can save up for more
small sets in stead of just the one.
Keeping sets longer available. I had to use Bricklink to get a set that was only
one-and-a-half years old for this child that had been saving up for it. The set
was not to be found in the stores anymore!
And I would decrease in the number of different themes. Like Worldcity and City.
Bring back the TV commercials from the 80's, where this postman changed to a
police officer, to a fireman and back to a postman, with the changing buildings
and the camera at minifig-level. I love that commercial and it made me save up
my allowance for lego :-)
As soon as you are allowed again, come back with nice Space sets that don't
involve lasercannons, two opposing sides or other agression. The Classic Space
theme was much nicer, with scientists, moon bases, etc.
>
> * How would you change existing LEGO products if you wanted to sell them for
> more money?
I wouldn't! Lego is already famous for its high prices over here in the
Netherlands. I am getting a little tired of having to tell people who complain
about these prices that the bricks will last for over 30 years (mine do), so it
is actually a very cheap toy.
>
> * What new products would you launch?
This is a hard question. The obvious new products would be more designer sets
and parts packs. Also idea books like the 6000 and new space sets.
Also, more 'normal' buildings for City (houses, shops, family cars, etc)
And what I personally would like is a DVD (like the Bionicle ones), but staring
minifigs! I wouldn't care what theme they were in, but I just love minifigs in
cgi...
>
> * What should LEGO be doing that it isn’t now?
Come out with more small sets, that don't cost so much. That way, children will
be able to save up and buy sets all year round instead of having to wait for
Christmas (Sinterklaas in the Netherlands) or their birthdays. It would also
make parents happy, because children won't be nagging for gifts in the toystores
so much; they can buy them themselves.
>
> So dangerous questions, to be sure, but the office of the CEO has asked them, so
> you know the responses will be listened to!
I hope this will help your CEO to make the right decisions. One of my greatest
worries is that my (yet unborn) child would grow up without TLC! Just think
about it; he/she would only be able to buy the *other brands*...
>
> Thanks again, everyone. This incredible response has made my week.
>
> Jake
> ---
> Jake McKee
> Community Liaison
> LEGO Community Team
Glad I was able to answer these questions. Let's go make all AFOL's
week/month/year and turn TLC into a profit-making company again!
/\/\ark "will buy another set this week to sponsor TLC" de Kock
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Message is in Reply To:
 | | Holy Mackerel! LEGO survey...
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| All, I know that some of you have attempted to fill out the survey announced yesterday on LEGOfan.org, only to be turned away with a message about the survey being complete. After some late night phone calls and early morning emails, I've been to (...) (19 years ago, 16-Apr-05, to lugnet.general, lugnet.lego) !!
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