Subject:
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Re: Holy Mackerel! LEGO survey...
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Newsgroups:
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lugnet.general, lugnet.lego
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Date:
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Mon, 18 Apr 2005 12:58:12 GMT
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Viewed:
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6651 times
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In lugnet.general, Jake McKee wrote:
> * Would you buy LEGO toys for children 0-11? Y/N
Yes
> * Why / Why not?
Because kids don't really want to spend their entire life behind the
2-D-computer, and building with bricks gives the third dimension.
>
> * What feature(s) would you add if you were the marketing director of LEGO?
I would subtract, not add. There is more than enough LEGO marketing as is.
>
> * How would you change existing LEGO products if you wanted to sell them for
> more money?
Produce less. LEGO's toughest competitor is LEGO itself; why buy a full-priced
LEGO box, when you in the same store can find a few months old LEGO set at half
price? LEGO need to shift the attention from quantity to revenue: Give up some
of the profit-slim markets, even if they are volume-heavy (yes, even like the US
market!!). Come to grips with the situation, that LEGO is neither Mattel nor
Hasbro, focus on being a high quality building bricks niche company, and accept
a more humble placement on the Worlds Biggest Toymakers list.
>
> * What new products would you launch?
LEGO launches about 400 new product numbers a year; go for a target of no more
than 100, and launch only 1 new theme each year (like this years Vikings, next
year maybe Romans, etc.)
>
> * What should LEGO be doing that it isn’t now?
Have more focus on Asia, especially the Chinese market. Develop sets centered on
what Chinese children would like.
>
> Jake
thanks for making this survey!
Arne, Copenhagen
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Message is in Reply To:
 | | Holy Mackerel! LEGO survey...
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| All, I know that some of you have attempted to fill out the survey announced yesterday on LEGOfan.org, only to be turned away with a message about the survey being complete. After some late night phone calls and early morning emails, I've been to (...) (19 years ago, 16-Apr-05, to lugnet.general, lugnet.lego) !!
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