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All,
I know that some of you have attempted to fill out the survey announced
yesterday on LEGOfan.org, only to be turned away with a message about the
survey being complete.
After some late night phone calls and early morning emails, I've been to figure
out what's up.
Basically, because of the way the survey was created through a third party,
there is a hard cap set for the number of surveys that can be completed.
(Basically, we're charged a fee per completed survey, and thus have to set a
budget with the third party developer).
Within hours, that hard cap was reached, and the survey automatically shut down.
Since it's the weekend, and most of my colleagues aren't easily accessible, I'll
have to check on the actual number that is the hard cap. I know for sure that
it's no less than 500. WOW.
If you're still interested in helping out, my colleague running this data
collection effort has asked me to post the questions below for feedback. She'll
manually include this in the results as well. Feel free to answer them in line
or email them to me.
Thanks so much everyone for showing that the AFOLs are a force to be reckoned
with!
* Would you buy LEGO toys for children 0-11? Y/N
* Why / Why not?
* What feature(s) would you add if you were the marketing director of LEGO?
* How would you change existing LEGO products if you wanted to sell them for
more money?
* What new products would you launch?
* What should LEGO be doing that it isn’t now?
So dangerous questions, to be sure, but the office of the CEO has asked them, so
you know the responses will be listened to!
Thanks again, everyone. This incredible response has made my week.
Jake
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Jake McKee
Community Liaison
LEGO Community Team
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Message has 56 Replies:
 | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes, if the sets contained useful parts or I needed a gift for a 0-11 year old. (...) Not sure I understand the question... features added to what? The marketing campaign? I'd probably do alot of commercials like that were in the old days, (...) (19 years ago, 16-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) - snip - (...) Well. If nothing else, perhaps this will help get across to TLG the level of passion that LEGO enthusiasts hold for their hobby. I think it's tough for some in the company to truly understand that this is far more than just a (...) (19 years ago, 16-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) I do on a regular basis. (...) Because I love it myself, so I buy for my own children. I also think that even at current price levels it still is the best toy my money can buy. (...) Put the focus more on building than on playing. (...) I (...) (19 years ago, 16-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes! (...) Because Lego is more than 'one toy'. With enough imagination You can build anything, play with it, and then build something else. Try to do that with 'Action Man' (or whatever) Because Lego keeps it's value. The bricks don't 'get (...) (19 years ago, 16-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| In lugnet.general, Jake McKee wrote: **snip** (...) Yes (...) Lego is a fun and creative toy. No kid should grow up without Lego. (...) Lego doesn't need "features" unless you count going back to its roots a feature. Lego is all about building, not (...) (19 years ago, 16-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes. (...) I believe that LEGO makes intelligent toys that broaden a person's creativity and 3D visualization skills while also being fun to build and play with for people of all ages. (...) I would bring back the flip-tops that let you see (...) (19 years ago, 16-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Constantly. I send LEGO to people in every age group up to their fifties. If I had friends older than that, I'd send them LEGO too. (...) Because LEGO is the toy that never dies, no matter how hard the marketing guys try to screw it up by (...) (19 years ago, 16-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| In lugnet.general, Jake McKee wrote: **snip** Since some of these questions weren't asked in the original survey, I'll answer them here. (...) YES (...) Good for encouraging creativity, fine motor skill development, elementary engineering skills (...) (19 years ago, 16-Apr-05, to lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes, if I was buying toys for someone 0-11, I would definatly consider lego. (...) Because there is some good products on the shelves at the moment. (...) Change the focus away from things that emphasize play and back to sets that emphasize (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes. I have in the past, and I'm sure I will in the future. (...) The best toy makes the best gift. (...) I'd like to say, "I would give people the opportunity to upload CAD models and then have them made and buy them in real life," but that's (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes, I am buying Duplo right now. (...) I have to start corrupting my nephew as young as possible to keep him away from video games. (...) More fan interaction - the US Truck Tours have *always* made a good local splash. Use those tours for (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| In lugnet.general, Jake McKee wrote: (snip) (...) Yes (...) Kids love LEGO products, even if they don't know it yet. (...) A parts list in the set, like some of the Designer sets have. Instructions for multiple models Instructions for models (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Y (...) They are fun toys, and they are also educational, as they teach kids to solve 3-dimensional problems encountered in building and to apply their ideas to the physical world. (...) More Lego parts that are fully compatible with existing (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes. (...) For the same reasons I buy it for myself: It's a quality & fun product that encourages creativity and thinking. (...) As a fan of LEGO Technic, I'd say: more "features" - more things moving and acting like the real-world objects. (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes, I would. Actually, I am buying lots of Lego for my own child (which will be born around july 1st) and for several other children. (...) Because I believe that apart from the play value of Lego, the building system helps children to (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes. (...) Despite of the "blay-desaster" it is still one of the best toys on market. (...) More products like the designer sets. More spare parts. More lines that last for more than 2 years. (As town and castle did in the 80ies) (...) Return (...) (19 years ago, 17-Apr-05, to lugnet.lego, lugnet.color)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes (...) Because they're versatile and inspire creativity. (...) More light/motion features in regular building sets. Integrate some small motorised or technic features into smaller town/space/train sets. This would make them more attractive (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes. Currently, that is the bulk of my purchases. Duplo is where my money is spent right now. I find that anything purchased for me is usually bought via eBay or AuctionBrick. (...) Twin niece and nephew. I have to do something to help (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) I agree with Kelly on this - You appear to be having trouble getting the company to realise how many of us there are and, most importantly, how much we are trying to get our points/wants across. If you had asked me how many responses to the (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes! (...) Because Lego encourages creativity and is a toy which can grow with the child. (...) I'll answer cynically here. I'd make more models that have value added when put together. I think the bonus SW minis were a good example of this. (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes (...) Fantastic way to develop both a childs imagination & mechanical sense (in these days of electronic games), as well as at the young end of the range fine motor skills. Also, an awful lot of fun for parents & children to play together. (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) I would, and in fact I do, for my little brother who turns 11 this June. (...) Because it's LEGO. In my mind that is a reason in of itself. (...) I have absolutely no idea what you're asking here. But as long as you're mentioning marketing, (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego, FTX)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) YES (...) Because it's one of the best learning tools available and "it's a new toy everyday" - this is so true and a whole generation have missed this phrase. It also outlasts most other toys in terms of interest and durability. (...) I'd get (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) I'm happy to help out, and I'm glad that we have this opportunity, as the survey was flawed in many ways. It showed a lack of comprehension of the AFOL mind and behaviour. Most of us would not consider buying clone products no matter what the (...) (19 years ago, 17-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes. I currently buy for a 2 year-old and a 9 year-old (well, a 32 year-old too, but that wasn't the question) (...) It's a great creative toy. You can literally build *anything* with it. I want my nephew and my daughter to know what it feels (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Y - I don't have kids but would buy them as gifts for other people's kids. (...) Because it's the best toy to develop a child's spacial and geometric skills. (...) I'm not a marketing expert, but you gotta differentiate yourselves from the (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes - within certain boundaries (...) Because I still consider Lego to be one of the best toys ever, regardless of the mistakes the company made and makes. I would not buy Bionicle for a kid, nor would I buy some action-and-violence-centered (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| In lugnet.general, Jake McKee wrote: snip (...) Y and N (...) Sorry for the confusion there, Yes I would buy Lego for a child, but I would not enjoy giving it to them as I would rather add it to my collection. Basically I buy Lego for a 54 year old (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| Normally I'm simply lurking here but now I couldn't resist :) (...) Yes, in fact I've already bought quite a few sets that I keep in storage for them until they are old enough because I feel that LEGO has gone down-hill in the last years so I'd (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes. (...) We enjoyed Lego as kids. Its fun, safe and high quality. Every kid deserves Lego. If they don't already have some, its great to be the person to introduces them to it. If they already have it - well you can never have enough. Also, (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes (...) Because kids don't really want to spend their entire life behind the 2-D-computer, and building with bricks gives the third dimension. (...) I would subtract, not add. There is more than enough LEGO marketing as is. (...) Produce (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| -SNIP IT- (...) WORD! (...) Yes (...) Quality, duability, mind stimulation, imagination, better than any electronic device at that age, sets a foundation for creative thinking and expression (...) As in selling features, none. I would do less in (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| In lugnet.general, Jake McKee wrote: [snip background story] WOW, indeed. :) (...) OK. (...) Thanks to you and your colleague for being willing to manually collate our input! (...) Y (...) LEGO toys are positive, facilitating action and creativity (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) I would consider including Lego as one toy I might buy for young children. However, other toys that I might consider buying *before* Lego include: Rokenbok (for the older kids in that age range who might see it as being a more functionally (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes (...) As the TLC slogan used to be, Lego toys are "toys that build imagination" (...) More emphasis on building and interconnecting multiple sets to build larger things. (...) Instead of trying to sell someone a $90 set I would try to sell (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes. (...) LEGO continues to be an excellent product, encouraging creative play and original thinking. (...) Like others have stated, I am a bit unclear as to exactly what it is your asking. Are you referring to product features, or packaging (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| Jake McKee wrote: > > Thanks so much everyone for showing that the AFOLs are a force to be reckoned > with! > > * Would you buy LEGO toys for children 0-11? Y/N Yes. > * Why / Why not? > Lego is a toy range that gains value with every set you buy, (...) (19 years ago, 18-Apr-05, to lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes, in fact I do. (...) They hold my 4-year-old son's attention much longer than most toys. It's also something he and I can do together, for many hours, so it's a great bonding experience as well. (...) For kids, I'd get a bit more licensing (...) (19 years ago, 18-Apr-05, to lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes. (...) Because it is a high quality toy that fosters creativity. (...) The ability to create virtual Lego models (using a computer) and actually order the parts to build the model directly from Lego. In other words, let people (adults and (...) (19 years ago, 18-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes (...) It is my personal believe LEGO promotes Learning and play (...) I would try to increse the pick and brick selection. I would try to create a pick-a-brick presence in Australia. I would drive the competativeness of on-line shopping by (...) (19 years ago, 19-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) [yes] (...) [ It's still the best building toy by far. As a whole it's still the best toy for the money] (...) [someone mentioned a DVD with instructions and ideas, i think that is a good idea. Idea Books are great marketing tools. Bring them (...) (19 years ago, 19-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) If I had them, I would, but I'm my own child! (...) Lego is simply the best toy a child can have. 'Nuff said! (...) LEGO? I'll start with features I would delete? Rocco J. Carello hit the nail on the head; fads die. The Star Wars line is (...) (19 years ago, 19-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes, bricks and thinks to build a real world, and let (my) child "work" with his impressions of the world. (...) Because it is educational, meaning that (my) child will think, discover the world and process this - it should also open his mind (...) (19 years ago, 19-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes. I have three nieces and I still buy lego for them as presents. Additionaly my wife is expecting now and we will be buying for our own doughter in a few months if we still could find some meaningfull stuff. (definetely not clickit (...) (19 years ago, 19-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| * Would you buy LEGO toys for children 0-11? Yes * Why / Why not? They promote creativity as well as imagination. * What feature(s) would you add if you were the marketing director of LEGO? More basic types of blocks, etc... with more examples of (...) (19 years ago, 19-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| In lugnet.general, Jake McKee wrote: (Bon Snippage) (...) I already do, because LEGO toys can be anything a child can imagine; they drive kids to be creative, and can be used over and over in many different ways. And as a child grows, and can use (...) (19 years ago, 19-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) I actually did get a chance to fill out the survey, but I found myself itching to post on some of this anyway. (...) Yep! Of course, it depends on the child, but in general I think it fits most kids. (...) 1) Being an AFOL, I of course have to (...) (19 years ago, 19-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Religious Fish! LEGO survey...
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| (...) Not at this time. (...) Because I am afraid that IMHO the themes are too specific and not enough of the Basic type brick/plate system functionality that brought me into the Lego world exists today. Plus let's face it - even Lego can not (...) (19 years ago, 19-Apr-05, to lugnet.general, lugnet.lego, FTX)
| | | Re: Holy Mackerel! LEGO survey...
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| * Would you buy LEGO toys for children 0-11? Y/N Yes * Why / Why not? For my son, because he will inherit my collection. For others, because I think it is a good toy, and between lego.com, bricklink and other sites I know where the deals are. * What (...) (19 years ago, 20-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) No. (...) I only know one 0--11-year-old, and he already gets as much Lego as he should from his father. If, hypothetically, I did need to buy a toy for a kid (any age) it would be Lego. (...) A mini catalog in every small Lego set. A medium (...) (19 years ago, 20-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| In lugnet.general, Jake McKee wrote: SNIP (...) I already do & I look forward to having kids so i can buy more (...) Best toy/hobby EVER! (...) NONE - in fact go back to Basic & Universal sets like (URL) 730> & (URL). By the way, these sets would (...) (19 years ago, 20-Apr-05, to lugnet.general, lugnet.lego, FTX)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Definitely. In fact, LEGO is essentially the ONLY toy I buy as gifts for children. (...) It is a great toy. It teaches creativity and should be part of everyone's childhood. And I give it as gifts because many parents do not buy it due its (...) (19 years ago, 22-Apr-05, to lugnet.general, lugnet.lego, FTX)
| | | Re: Holy Mackerel! LEGO survey...
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| My first-ever Lugnet post, hoping I do this right: Jake's questions have been answered with many of my thoughts already so I'll just add a few tidbits. (...) Absolutely. I have kids 8, 10, and 12. All love them. (...) Toy of the Century. They teach (...) (19 years ago, 26-Apr-05, to lugnet.off-topic.test)
| | | Re: Holy Mackerel! LEGO survey...
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| My first-ever Lugnet post, hoping I do this right: Jake's questions have been answered with many of my thoughts already so I'll just add a few tidbits. > * Would you buy LEGO toys for children 0-11? Y/N Absolutely. I have kids 8, 10, and 12. All (...) (19 years ago, 26-Apr-05, to lugnet.general, lugnet.lego)
| | | Re: Holy Mackerel! LEGO survey...
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| (...) Yes. (...) It's one of the most creative toys on the market ("It's a new toy everyday"). (...) 1)A magazine aimed at AFOLs. I was hoping the current LEGO magazine would improve with Brickmaster, but each issue seems more anemic than the last. (...) (19 years ago, 26-Apr-05, to lugnet.general, lugnet.lego)
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