Subject:
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Re: Is "traditional" Technic being killed off?
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Newsgroups:
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lugnet.technic, lugnet.dear-lego
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Date:
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Mon, 18 Feb 2002 08:05:34 GMT
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Viewed:
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2882 times
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In lugnet.technic, John Heins writes:
>
> I hate to say it but it seems that TLC is once again shooting themselves in
> the foot here. There's a large market in old large Technic sets - trading
> at far above their original prices. I suppose that the only hope here is if
> Lego Direct makes a move to support this market. THey HAVE re-released a
> few sets (which seem to sell out quite quickly) but their efforts seem to be
> fighting the tide. But then maybe this is the best way to sell such sets.
> Mass market outlets are NOT good for large expensive sets - especially in
> the new wimpy packaging.
>
> The irony in all this can be seen in ANY big box store. I was in a few Toys
> R Us over the past week. THe large Technic Star Wars sets are getting
> marked down - though all are beat to hell and resealed. Every single one of
> the large ($119) 4x4 boxes were open on the shelves. This scenario cannot
> be profitable for TRU. In contrast, just TRY to find one of the Pirate
> series sets.
I'd buy sets contained in a sturdy brown cardboard box made of recycled
materials with just a bar code on it if it meant I got the parts. This would
be from online sellers of course like TRU's web site, Lego woudn't want
these packs on shop shelves. You'd just need to tape it shut and stick on a
mailing label and it would be ready for the post. That would give you
minimal costs and handling and make the whole venture more profitable and
therefore more worthwhile to Lego.
Steve
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