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"We're redefining Lego. It's not just about bricks"
"Within the construction area, you can only grow so much"
These two sentences mark a clear departure from the traditional Lego
reporting approach (or should I say PR?). I used to love when articles about
Lego started by "there are 102,981,500 ways you can combine six 2by4-stud
regular Lego bricks" and took it from there. I guess that is not valid
anymore, they are moving on ... to action figures. How very *E*X*C*I*T*I*N*G*.
What sickens me here is that Lego is a private company. Large
shareholder-owned companies are much more susceptible to market fashions
(read, CEO stupidity). If you screw up your own company, it's your fault
alone. The Christiansen folks are indeed fully reponsible for this. No
classic "creating value for the shareholders as I completely ruin the
company and the product" excuses here.
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