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In lugnet.color, Mark Chan wrote:
> 2) Given 1 and 1a above, we have to find a way to change Lego's perception so
> that our AFOL voice is valued, or else go for the "heart-strings approach"
> (which also has it's own set of problems - many of which you and someone else
> have brought up - so I'm abandoning that one)
Yeah. If you try the AFOL approach, then you're into spending a lot of
effort convincing people (who may already be convinced) that AFOLs matter,
beforrrre you ever get to the colour issue. It's like tackling 2 challenges
at once, and the first one could swamp out your second one.
The parent/kid approach works directly (and AFOLs can be implied within the
parent category, even if all aren't parents). I think the trick is to
make the approach more specific rather than karma'ed. :] Certainly customer
happiness / goodwill may be a good thing to touch upon, it just needs to be
less central in the letter, like a background theme. I think. ;]
KDJ
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LUGNETer #203, Ontario, Canada
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