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Subject: 
Re: Color change: **CEO Draft Letter**
Newsgroups: 
lugnet.color, lugnet.lego, lugnet.general
Date: 
Tue, 30 Nov 2004 23:54:15 GMT
Viewed: 
292 times
  
Thanks for the feedback.

> I don't think TLC ever made a promise like this.  I remember seeing in some
> catalogs from the '80s that TLC promoted the fact the most elements were
> interchangeable with one another, and that all the elements work together in a
> system of play, but the color of the bricks really doesn't have anything to do
> with that.

Good Point. I argued that internally as well, and thought that the promise on
color consistency was a stretch (at best) so it's good to see some opinions that
support that counter-point of view. Please also see my reply to the next person
who responded about the importance of color to Lego (unfortunately for those who
want the colors back, I think Lego doesn't think color is that important)


> I think the whole bit about "The Lego Promise" is something that should be left
> out.  IMHO, TLC never promised to keep their elements compatible with what they
> produced in the past.  The fact that there has been consistency is great, but I
> don't think it should be labelled this way.
> 
> > 
> 
> How many parents buy Lego for this reason?  And of those, how many tell their
> children that is a good thing about the toy they are playing with.  At most,
> parents may have fond memories of playing with Lego when they were children and
> want their childrren to have a similar experience.  But parents realize the
> product has changed dramatically.  I have heard parents say innumerable times
> that when they were kids, Lego was just rectangular blocks (however untrue that
> may be to the more knowledgable Lego fan).

Also good point.
> 
> 
> I think this letter misses the point.  There is really only one sentence at the
> top that expresses disappointment about the change and it is supported with only
> talk of how this is a consistency problem.  It goes way too in depth about a
> promise that the writer feels TLC made.  I would emphasize why this change
> effects consumers and the product line more directly.  For instance, by writing
> about how the new grays make white look.
> 
> Just my .02

I appreciate you taking the time for the feedback. Are there any other avenues
of argument that you think are valid/helpful? (e.g. how grays make my whites
look?) I have a few other ones that I considered - I'll list in another post
with pros/cons.

Mark



Message is in Reply To:
  Re: Color change: **CEO Draft Letter**
 
In lugnet.color, Mark Chan wrote: <snip> (...) I don't think TLC ever made a promise like this. I remember seeing in some catalogs from the '80s that TLC promoted the fact the most elements were interchangeable with one another, and that all the (...) (22 years ago, 30-Nov-04, to lugnet.color, lugnet.lego, lugnet.general)

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