Subject:
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Re: Is "traditional" Technic being killed off?
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Newsgroups:
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lugnet.technic, lugnet.dear-lego
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Date:
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Tue, 19 Feb 2002 05:17:31 GMT
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Viewed:
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616 times
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In lugnet.technic, Allan Bedford writes:
> In lugnet.technic, John Heins writes:
> > Yes, there are new markets and paths to take, but lets be blunt. It seems
> > that TLC is abandoning its basic market - blocks - while pursuing some
> > rather questionable approaches with mixed results. I LOVE the "Legos as a
> > management development tool......." On the other hand, logical tie ins seem
> > to get ignored. I recall posts from some RPI grads - my alma mater -
> > talking about the bulk bins that came with the TLC commencement speaker.
> > Good tie in - engineering schools. Now filter more of it down to the high
> > school and middle school levels. FIRST competitions were a good start, but
> > again, DACTA could be exploited better as a "gateway" for kids.
>
> Unfortunately DACTA is the ugly cousin that the company doesn't like to talk
> about. 'Why would we want people to think our toys are fun AND educational?
> We better sell our more educational themed sets through another company so
> people can't easily make the connection that they came from us.' This is an
> insane way of thinking in today's information, education and technology
> driven world. Think of the schools, home schools, clubs and organizations
> that would benefit if the company opened up it's product lines to include
> it's own educational sets? (Increased distribution and lower price points
> than currently offered by Pitsco) Think of the strong brand identity
> benefits that the company would gain by making sure that these markets
> associated DACTA with LEGO. Or, better yet, didn't even know there was such
> a thing as DACTA, only that LEGO makes really good and fun sets and, "hey, I
> think I learned something too!"
To a point - Moore Educational (who sells DACTA in Australia) also provides
services to the schools, over & above the bricks; I assume Pitsco does too. I
tend to think it's better to keep this separate, but that shouldn't stop LEGO
offering many of the DACTA products directly, especially the "spare parts"
sets, which don't contain any specialist educational material, as many other
DACTA sets do.
It's their bricks, after all.
ROSCO
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