Dear LEGO : 3748


Dear LEGO / 3748	3747 \| 3749

Subject:	The writing on the wall
Newsgroups:	lugnet.technic, lugnet.dear-lego
Date:	Mon, 18 Feb 2002 17:47:12 GMT
Viewed:	554 times

"We're redefining Lego. It's not just about bricks" "Within the construction area, you can only grow so much" These two sentences mark a clear departure from the traditional Lego reporting approach (or should I say PR?). I used to love when articles about Lego started by "there are 102,981,500 ways you can combine six 2by4-stud regular Lego bricks" and took it from there. I guess that is not valid anymore, they are moving on ... to action figures. How very *E*X*C*I*T*I*N*G*. What sickens me here is that Lego is a private company. Large shareholder-owned companies are much more susceptible to market fashions (read, CEO stupidity). If you screw up your own company, it's your fault alone. The Christiansen folks are indeed fully reponsible for this. No classic "creating value for the shareholders as I completely ruin the company and the product" excuses here.

Message is in Reply To:

		Re: Is "traditional" Technic being killed off?
(...) this article, I only see that they are moving into other areas in addition to building bricks. On the subject of the traditional technic beams, you can still find them in newish sets like 8458 and 8466. You can hardly construct a large, stable (...) (23 years ago, 18-Feb-02, to lugnet.technic, lugnet.dear-lego)

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