Subject:
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Re: The sky is *not* falling
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Newsgroups:
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lugnet.lego
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Date:
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Mon, 12 Jan 2004 17:36:14 GMT
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Viewed:
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3982 times
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This one time, Jake McKee wrote:
> In the last few days, I've seen much discussion, and recevied many questions
> about the future of the company. As you probably saw/heard, 2003 was a rough
> year for the LEGO Company, for a number of reasons. Kjeld has retaken the helm,
> and has said that we are returning to "our core".
>
> Rest assured, "our core" simply means our toy business. Which is to say, our toy
> product lines present and future.
>
> [Licenses]
>
> Harry Potter and Star Wars are NOT going away any time soon. Licenses are not
> going to stop, simply continue to improve. We have to take (and have taken)
> steps to ensure we manage the peaks and valleys that licensing brings with it
> (Movie years vs. non-movie years, for example). We are still going to be going
> after the top licenses with the right brand fit.
>
> In fact, we have announced what I think is going to be a great license today:
>
> <http://home.businesswire.com/portal/site/home/index.jsp?epi-content=GENERIC&newsId=20040112005662&newsLang=en&beanID=202776713&viewID=news_view
> Dora the Explorer>
>
>
> [Mindstorms]
>
> Mindstorms is not going away, but may continue to evolve. Like all technology
> products, Mindstorms will continue to grow and improve as consumers gain new
> technology knowledge and technology itself continues to get better and smaller.
>
>
> [WWYM Line]
>
> Another fear I've heard is that the "What Will You Make?" line is going away.
> This is not true, and the 2003 product line showed great success and potential.
> Stay tuned for more great WWYM products in 2004!
>
> More information will be forthcoming, as the changes progress.
>
> Thanks!¬
> Jake¬
Hi Jake,
As always, thanks for keeping the community informed. We can't tell you
how important that is.
I do have a question for you: when will the restructed management address
the color change? I know everyone is grateful for the information you
provide, but this is a pressing issue on a lot of people's minds (and in
my case, preventing me from buying any new sets in the future).
-Anne
--
I always said I wanted to be (\`--/') _ _______ .-r-.
somebody. Perhaps I should >.~.\ `` ` `,`,`. ,'_'~`.
have been more specific. (v_," ; `,-\ ; : ; \/,-~) \
stripes at tigerlair dot com `--'_..),-/ ' ' '_.>-' )`.`.__.')
stripes at brickbox dot com ((,((,__..'~~~~~~((,__..' `-..-'fL
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Message has 3 Replies:
 | | Re: The sky is *not* falling
|
| (...) This is a very, very pressing issue. And for me, also, it is preventing me from buying any new sets in the future. It is disturbing that the excuse used for new colors was that Lego today is too dark and depressing. The reason for that is not (...) (20 years ago, 13-Jan-04, to lugnet.lego)
| | | Re: The sky is *not* falling
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| (...) Indeed, this is a most disturbing issue for me too. Although i'm enjoying some of the new sets that are coming up, i can't make a move to buy them. I'm freezed, expecting how this color change will turn out. I strongly believe that this (...) (20 years ago, 14-Jan-04, to lugnet.lego)
| | | Re: The sky is *not* falling
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| (...) I'll second that question. The new greys ("Wehrmachtsgrau"=WW2 German Millitary grey as it's already called) and brown *have* to be put on the new managements desk for redecision as one of the biggest mistakes of the recent years. Luckily, I (...) (20 years ago, 14-Jan-04, to lugnet.lego)
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Message is in Reply To:
| | The sky is *not* falling
|
| In the last few days, I've seen much discussion, and recevied many questions about the future of the company. As you probably saw/heard, 2003 was a rough year for the LEGO Company, for a number of reasons. Kjeld has retaken the helm, and has said (...) (20 years ago, 12-Jan-04, to lugnet.lego, FTX) !!
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