Subject:
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Re: The sky is *not* falling
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Newsgroups:
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lugnet.lego
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Date:
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Tue, 13 Jan 2004 09:52:05 GMT
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Viewed:
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3966 times
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In lugnet.lego, Jake McKee wrote:
> In the last few days, I've seen much discussion, and recevied many questions
> about the future of the company. As you probably saw/heard, 2003 was a rough
> year for the LEGO Company, for a number of reasons. Kjeld has retaken the
> helm, and has said that we are returning to "our core".
>
> Rest assured, "our core" simply means our toy business. Which is to say, our
> toy product lines present and future.
>
> [Licenses]
>
> Harry Potter and Star Wars are NOT going away any time soon. Licenses are not
> going to stop, simply continue to improve. We have to take (and have taken)
> steps to ensure we manage the peaks and valleys that licensing brings with it
> (Movie years vs. non-movie years, for example). We are still going to be
> going after the top licenses with the right brand fit.
>
> In fact, we have announced what I think is going to be a great license today:
>
> <http://home.businesswire.com/portal/site/home/index.jsp?epi-content=GENERIC&newsId=20040112005662&newsLang=en&beanID=202776713&viewID=news_view
> Dora the Explorer>
>
>
> [Mindstorms]
>
> Mindstorms is not going away, but may continue to evolve. Like all technology
> products, Mindstorms will continue to grow and improve as consumers gain new
> technology knowledge and technology itself continues to get better and
> smaller.
>
>
> [WWYM Line]
>
> Another fear I've heard is that the "What Will You Make?" line is going away.
> This is not true, and the 2003 product line showed great success and
> potential. Stay tuned for more great WWYM products in 2004!
>
> More information will be forthcoming, as the changes progress.
>
> Thanks!¬
> Jake¬
Jake-
Thanks, as always, for keeping us informed.
I brought it up in the thread later, but I will ask you
directly: does this shakeup portend a reversal of this
highly ill-advised color reformulation, or at least a re-
evaluation of what can only do damage to LEGO's image?
(For example, I have already heard two grumbles from within
my own family about the new colors, and I heard absolutely
zero comments that the browns and greys were inadequate
before.) I understand if you can't say either way, but
I'd at least like to know if there is a *possibility*
that they will revisit it. I just wanted to air my
concern directly, here; sans the color change, I would
easily have called 2004's offerings the best in a decade,
but with the changed colors there is not a single new set I
would buy (except possibly Hovercraft Hideout).
Aside from that item, the Dora license is excellent news; my
niece and nephew love Dora, and it should be a good fit
with Duplo.
best
LFB
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Message is in Reply To:
 | | The sky is *not* falling
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| In the last few days, I've seen much discussion, and recevied many questions about the future of the company. As you probably saw/heard, 2003 was a rough year for the LEGO Company, for a number of reasons. Kjeld has retaken the helm, and has said (...) (20 years ago, 12-Jan-04, to lugnet.lego, FTX) !!
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