Subject:
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The sky is *not* falling
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Newsgroups:
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lugnet.lego
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Date:
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Mon, 12 Jan 2004 17:10:12 GMT
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Highlighted:
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In the last few days, I’ve seen much discussion, and recevied many questions
about the future of the company. As you probably saw/heard, 2003 was a rough
year for the LEGO Company, for a number of reasons. Kjeld has retaken the helm,
and has said that we are returning to “our core”.
Rest assured, “our core” simply means our toy business. Which is to say, our toy
product lines present and future.
Licenses
Harry Potter and Star Wars are NOT going away any time soon. Licenses are not
going to stop, simply continue to improve. We have to take (and have taken)
steps to ensure we manage the peaks and valleys that licensing brings with it
(Movie years vs. non-movie years, for example). We are still going to be going
after the top licenses with the right brand fit.
In fact, we have announced what I think is going to be a great license today:
Dora the Explorer
Mindstorms
Mindstorms is not going away, but may continue to evolve. Like all technology
products, Mindstorms will continue to grow and improve as consumers gain new
technology knowledge and technology itself continues to get better and smaller.
WWYM Line
Another fear I’ve heard is that the “What Will You Make?” line is going away.
This is not true, and the 2003 product line showed great success and potential.
Stay tuned for more great WWYM products in 2004!
More information will be forthcoming, as the changes progress.
Thanks!
Jake
---
Jake McKee
Community Development Manager
LEGO Community Development
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Message has 17 Replies:
 | | Re: The sky is *not* falling
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| (...) Jake, thanks for trying your best to keep us 'fans' informed. Your insight and comments are always most appreciated. Mindstorms may continue to evolve? "Continue"?? It really hasn't evolved since it was originally introduced, most of the (...) (20 years ago, 12-Jan-04, to lugnet.lego, FTX)
| | | Re: The sky is *not* falling
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| (...) Hi Jake, As always, thanks for keeping the community informed. We can't tell you how important that is. I do have a question for you: when will the restructed management address the color change? I know everyone is grateful for the information (...) (20 years ago, 12-Jan-04, to lugnet.lego)
| | | Re: The sky is *not* falling
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| (...) On behalf of rtlToronto, I want to thank you for keeping all of us us in the loop. We don't get too worked up over the usual Lego rumours up here ("Oh no, the new grey causes cancer, etc") but this one is very important to us. We even stopped (...) (20 years ago, 12-Jan-04, to lugnet.lego, lugnet.org.ca.rtltoronto, FTX)
| | | Re: The sky is *not* falling
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| (...) Jake, THANK YOU for letting us know what is going on at LEGO HQ! My faith in LEGO is restored! Good Luck LEGO and may you have a better year for 2004! Nathan Wells (20 years ago, 12-Jan-04, to lugnet.lego, FTX)
| | | Re: The sky is *not* falling
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| No, the sky is not falling. Instead it is just raining these disgusting blue-grey colors and chuncks of this red-brown stuff. The new color changes SUCK!!!! Change them back, and fire whoever thought them up in the first place. Fix this problem (...) (20 years ago, 12-Jan-04, to lugnet.lego)
| | | Re: The sky is *not* falling
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| (...) I read the press release at lego.com which said, "The LEGO Company will focus on the fundamental product idea, as represented by the LEGO brick...," which seems to be in accordance with what you said about returning to your "core." I also (...) (20 years ago, 12-Jan-04, to lugnet.lego, FTX)
| | | Re: The sky is *not* falling
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| (...) WOW! Thats really good news. My two youngest are going to loooove this. Great move, Dora is very popular with the younger set and this line should do very well. I just hope they are kept in the same line and size as the other Duplo stuff (yes (...) (20 years ago, 13-Jan-04, to lugnet.lego, FTX)
| | | Re: The sky is *not* falling
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| (...) <snip> (...) Thanks Jake!!! With tough times like these, I wouldn't blame your company for circling the wagons and not telling anyone a peep about what they're planning to do. I think it's great that you've been allowed to notify this (...) (20 years ago, 13-Jan-04, to lugnet.lego, FTX)
| | | Re: The sky is *not* falling
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| (...) For what it's worth... I hope this is the last of the rough years. I think you've got the right guy at the wheel now and I think his connection to the company, its past and its future, will be good for everyone. I feel badly for those (...) (20 years ago, 13-Jan-04, to lugnet.lego)
| | | Re: The sky is *not* falling
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| Jake, Once again thank you for keeping us informed. I know it can be frustrating dealing with rumors and negative talk, but you always handle things professionally and also put *at least my* mind to rest on issues. Your input (and that of your (...) (20 years ago, 13-Jan-04, to lugnet.lego, FTX)
| | | The sky *has* fallen (was Re: The sky is *not* falling)
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| (...) You mean my books, keychains, pens, pencils, erasers, watches, clocks, lunchboxes, coffee mugs, umbrellas, fridge magnets, greeting cards, caps, ties, t-shirts, calculators, stickers, bookmarks, pencil cases, schoolbags, backpacks and shoes (...) (20 years ago, 13-Jan-04, to lugnet.lego, FTX)
| | | Re: The sky is *not* falling
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| (...) Jake- Thanks, as always, for keeping us informed. I brought it up in the thread later, but I will ask you directly: does this shakeup portend a reversal of this highly ill-advised color reformulation, or at least a re- evaluation of what can (...) (20 years ago, 13-Jan-04, to lugnet.lego)
| | | Re: The sky is *not* falling
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| (...) Thanks for this much-needed interjection Jake. Don't worry - not everyone takes Newswire's rambling seriously. Or slashdot, for that matter. Jason Railton (20 years ago, 13-Jan-04, to lugnet.lego, FTX)
| | | Re: The sky is *not* falling
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| (...) Sounds somewhat promising. However, I hope the growth and improvement in this area also follows the "back to basics" direction. Pretty much *everything* after the first RCX (and 2.0) has been slanted away from open-ended creative building, and (...) (20 years ago, 13-Jan-04, to lugnet.lego)
| | | Re: The sky is *not* falling
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| (...) Might the rumor of new grey have influence ? Lets hope that 'returning to our core' means getting the old colors back. (20 years ago, 15-Jan-04, to lugnet.lego, FTX)
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