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In lugnet.mediawatch, Scott Arthur wrote:
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Under Plougmann, the company reacted by expanding its electronic offerings,
including making high-profile deals to use characters from Disney, the Star
Wars films and Harry Potter books in its toys. It also developed popular
CD-ROM games and its lauded Mindstorms series, high-tech robots that are
made of building blocks but can be controlled by personal computers.
As a result, sales rose but profits stagnated because of the higher cost of
producing the new products. The company now plans to stop making the
electronics and movie tie-in products and return to its core mission:
producing colored plastic building blocks for children.
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So that’s the end of Mindstorms then?
Scott A
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Not necessarily - that quote is Newswire’s opinion of why the company made a
loss. It’s not part of Lego’s press release. The Lego press release refers to
‘core values’, not ‘core products’. It doesn’t necessarily mean they’re going
to go back to just making 2x4s in 5 colours again.
I think it just means they’re going to stop mucking about with trying to
re-brand everything and spinning off a shoddy video game every five minutes.
Jason Railton
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