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Under Plougmann, the company reacted by expanding its electronic offerings,
including making high-profile deals to use characters from Disney, the Star
Wars films and Harry Potter books in its toys. It also developed popular
CD-ROM games and its lauded Mindstorms series, high-tech robots that are made
of building blocks but can be controlled by personal computers.
As a result, sales rose but profits stagnated because of the higher cost of
producing the new products. The company now plans to stop making the
electronics and movie tie-in products and return to its core mission:
producing colored plastic building blocks for children.
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So that’s the end of Mindstorms then?
Scott A
Have you had a look at Arthurs Seat Yet?
 
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Message has 1 Reply:
Message is in Reply To:
 | | LEGO® fires two executives, mulls layoffs
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| Jan. 8, 2004. BUSINESS NEWSWIRE LEGO® fires two executives, mulls layoffs COPENHAGEN, Denmark -- Danish toy maker LEGO® said Thursday it would post a steep loss for 2003 expecting a $237.6 million pretax loss, the worst in the privately held (...) (20 years ago, 8-Jan-04, to lugnet.general, FTX)
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