Subject:
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Re: The sky is *not* falling
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Newsgroups:
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lugnet.lego
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Date:
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Tue, 13 Jan 2004 02:36:29 GMT
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Viewed:
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3802 times
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In lugnet.lego, Jake McKee wrote:
> In the last few days, I've seen much discussion, and recevied many questions
> about the future of the company. As you probably saw/heard, 2003 was a rough
> year for the LEGO Company, for a number of reasons. Kjeld has retaken the
> helm, and has said that we are returning to "our core".
For what it's worth... I hope this is the last of the rough years. I think
you've got the right guy at the wheel now and I think his connection to the
company, its past and its future, will be good for everyone.
I feel badly for those employees whose jobs suffered as a result of the losses
and I hope that is the last we'll see of that.
> [Licenses]
>
> Harry Potter and Star Wars are NOT going away any time soon. Licenses are not
> going to stop, simply continue to improve. We have to take (and have taken)
> steps to ensure we manage the peaks and valleys that licensing brings with it
> (Movie years vs. non-movie years, for example).
The peaks are great... it's the valleys that really get to you. ;)
I think this is good news overall. Clearly the Star Wars license was a good
move, given the number of adult (and younger) fans it brought to the brand.
Let's hope the Harry Potter 'craze' continues with the next movie.
> [Mindstorms]
>
> Mindstorms is not going away, but may continue to evolve. Like all technology
> products, Mindstorms will continue to grow and improve as consumers gain new
> technology knowledge and technology itself continues to get better and
> smaller.
While I'm not big on Mindstorms myself, it's obvious how many adult fans were
drawn back to LEGO by the release of this very important series of products. I
remember seeing a Mindstorms set for the first time (just prior to getting back
into LEGO) and thinking, "wow... things sure have changed." :)
> [WWYM Line]
>
> Another fear I've heard is that the "What Will You Make?" line is going away.
> This is not true, and the 2003 product line showed great success and
> potential. Stay tuned for more great WWYM products in 2004!
I am so glad to hear this. And am looking forward to whatever this product line
brings us. Some of the bad decisions (and bad products) are in the past now. I
think this series represents all of the good things that LEGO knows how to do...
and they do them very well.
> More information will be forthcoming, as the changes progress.
>
> Thanks!
> Jake
Thanks Jake, for always giving us the information that you are able to release.
Best regards,
Allan B.
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Message is in Reply To:
 | | The sky is *not* falling
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| In the last few days, I've seen much discussion, and recevied many questions about the future of the company. As you probably saw/heard, 2003 was a rough year for the LEGO Company, for a number of reasons. Kjeld has retaken the helm, and has said (...) (20 years ago, 12-Jan-04, to lugnet.lego, FTX) !!
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